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Director Digital Design/user Expereince
Ralph Lauren
New York, NY, United States
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Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
POSITION SUMMARY
The Director of User Experience is responsible for identifying and articulating the user needs, goals, and requirements for Ralph Lauren’s global digital platform, translating these into customer journeys and interaction models that form the basis of the overall desired user experience. Contributes to information architecture, user experience, and user research practices, contributing directly to the strategy and execution of all digital customer experiences. Evangelizes the digital customer experience vision and articulates and executes best practices and standards for user experience within project teams, to business stakeholders, and to the Ralph Lauren digital community.
RESPONSIBILITIES
Contributes to the definition and execution of best practices for user-centered design throughout the project lifecycle, incorporating user research, web metrics data, voice of the customer data, and other qualitative and quantitative information.
Evangelizes for user centered design principles throughout the organization and articulates the impact well designed customer experiences have on customer satisfaction and sales.
Strategizes and collaborates with cross-divisional partners to lead, advocate, develop and validate user centered design and interactive concepts that incorporate a holistic customer experience across channels.
Develops and maintains new and existing user experience standards for Ralph Lauren global digital properties. Consistently raises the standards of our digital experiences across multiple channels and brands.
Coordinates closely with product management to develop a shared vision of a product and the customer experience. Leads the process to define the experience that delivers on the product’s objectives.
Participates in user experience research and testing processes.
Builds strategic relationships and represents the user experience team across different teams and disciplines. Presents customer experience vision, strategies and designs to executive level stakeholders.
Leads definition of user experience artifacts and deliverables, matching expectations to what work will provide the most value to the particular project or initiative. This may include prototypes, customer journey maps, task analyses or other ways of defining and expressing the user experience needs and vision.
Collaborates with Product Management and Customer Insights teams to develop a voice of the customer program that is relevant and actionable.
QUALIFICATIONS
Degree in User Experience, Human Computer Interaction, Information Science, or Design and 5 years user experience design or related field, OR 8+ years experience in user experience design or related field.
eCommerce and omnichannel experience strongly preferred
Experience with defining global customer needs and regional differentiation strongly preferred.
Extensive experience with increasing responsibility with user experience design for websites (including mobile and tablet), mobile apps and other digital properties
Expertise in defining and implementing user experience guidelines; demonstrated experience with industry/platform standards
Prior experience in conceptual development and creative prototypes as well as tactical UI design and implementation
Demonstrated ability to analyze an application and transform the design to make it simple and easy to use
Experience with various design methods and processes, including Agile and iterative development • Strong interpersonal skills
Excellent strategic problem solving and decision making skills
Strong communication and presentation skills
Proven ability to meet tight deadlines
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.