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E-Commerce Marketing Intern
Lucky Brand
Los Angeles, CA, United States
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Lucky Brand is true blue American. Born and bred in Los Angeles, Lucky shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer and innovator in the world of modern denim. Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, good quality, distinctively Lucky jeans and fashion that works with the American lifestyle. Our collections are carried at better department and specialty stores and over 220 of our company-owned stores across the U.S.A., as well as online at LuckyBrand.com.
Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, artists, musicians, and photographers, as well as anyone who embodies our fun-loving, friendly vibe.
Responsibilities:
The Lucky Brand Internship is a 10-week paid program offering a unique opportunity to high-potential college Juniors and Seniors who are interested in a career in fashion.
As an e-Commerce Marketing intern, you will play a vital role in managing Lucky Brand’s email marketing program connects with customers! You will help complete special CRM and EMAIL projects to learn more about brand development, customer relationship and customer life cycle.
Throughout your internship you will be mentored by an employee who is associate level or above in order to ensure a quality level of learning for you as well as provide supervisory experience for our Associates. Throughout the ten-week program you will work side by side with Managers on both short and long term projects that tie back to the larger strategic goals of Lucky Brand and the Department. By working directly with your team on projects you will begin to build practical, technical, and leadership competencies.
The curriculum includes a weekly guest speaker series that provides you the chance to learn how our business and the departmental relationships function and allows you to network with top-level management and executives. At the culmination of the summer, you will have the opportunity to present your summer-long project to the executive team.
WHAT YOU WILL DO:
• Annual customer survey creation and analysis
• Competitor research
• Optimize product reviews
• Track customer experience on our Lucky Brand website
• Identify and track performance of best customers
WHAT YOU WILL LEARN
• Project Management skills and the creative campaign execution process
• How to analyze and track customer experience and product information.
• Develop understanding of collaboration of ecommerce team cross-functionally
Qualifications:
• Must be a junior or senior and currently enrolled in an accredited college/university
• Must be studying a major related to role (i.e. Marketing, Digital, Business, Communications etc.)
• Interest in Creative, Digital, Marketing
• Understanding of the Lucky Brand brand and an enthusiastic willingness to learn
• Microsoft Office Programs
• Proficiency in Photoshop/Illustrator
• Detail oriented
• Team player; ability to work with all business divisions in a proactive manner
• Ability to organize and prioritize multiple tasks
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Lucky Brand is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.