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In-Store Visual Merchandiser Lead
Adidas Group
Ontario Markham, , Canada
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In-Store Visual Merchandiser Lead - adidas Retail Outlet Store, Oshawa (#2065)
Purpose (Brief summary of why role exists):
Responsible for implementing Visual Merchandising standards and ISC execution within each store to ensure consistency and compliance with global and national standards. Maximize KPI and sales volume with an individual store.
Key Accountabilities:
Responsibility – full spectrum -
Communication
• Lead communication execution in store for VM training and directive execution.
• Lead in team meetings and team huddle to understand needs, delivery of stock an Sales and retail KPI analysis in order to drive sales through VM
• Lead participates in store walks with SM, DM, and field visual manager to ensure the consistency and quality of merchandising and visual execution
• Provice feedback to the RBO on Stores’ needs after discussing with SM.
• Track in store sales, product results through GROW for best sellers, black holes and re-merchandise to increase sell through.
• Responsible to grow in store business through VM by controlling black holes, product placement for best sellers and increase UPT.
Merchandising Display
• Drives sales and manages execution of merchandise placement through effective Planning, prioritizing, communication and follow-up including, Window installations, Monthly and seasonal floor sets, Brand launch campaigns and In store graphics (uppers, decals, signage, etc.)
• Ensure store complies with VM standards, monthly/seasonal directives and guidelines to provide branded consumer journey.
• Ensure all windows are presented to a high standards including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
• In charge of creating clear Shop –In-Shop’s to emphasize category presentation
• Monthly submission on VM Compliance Tool including taking and uploading pictures into the system
• Update weekly the Space Management Tool floor plan and fixture allocation based on product presentation movement. Weekly analysis of Space Management Results with SM and draft common action plan
• Lead in-store VM team by example, organize their work time and tasks
• Oversee all aspects of the merchandise and visual presentation of the store. Champion should exercise critical thinking and independent judgment and discretion to drive sales through merchandising and visual presentation.
• Accountable for all planning, mapping and execution of merchandise and fixture placement
• Ensures store is compliant with daily cleaning according to the best practices
• Ensure all body forms, visual displays, fixtures, interior walls and window presentations tell a -compelling story reaching target customer and are executed/detailed to company standards
In-store VM Training
• Teach, train and lead co-workers on Global Visual Merchandising standards and guidelines, including folding techniques, different hanger types, size order and size curve, steaming and merchandise presentation standards as well as the use of size cubes and size stickers
• Ensures that store team is trained to maintain and evolve visual presentation and brand standards to provide the best customer experience.
• “Getting to know your stores” and wall configuration - Train the Trainer
• Train co-workers on enhancing consumer journey
• Trains, develops and leads merchandising team to identify and execute flexing decisions that maximize business opportunities while aligning with presentation guidelines
• Daily audit using adidas VM compliance Checklist
VM Reporting
• Keep up-to-date on competitor analysis as well as current and upcoming fashion trends across the store location area. Communicate information to Market VM Manager
• Identify and communicate store needsfixtures/ ISC to Market VM Manager
• Fully understands the SIS report and SWA training and all reports that relate to product placement and visual execution
Customer service and operations tasks
• Execute the Brand Customer Service standards to meet or exceed customers’ expectations
• Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
• Use Seasonal Brand and product knowledge effectively during sales interactions
• Communicate product features and benefits and unique selling points clearly to address customers’ needs and strengthen their connection to the Brand
Knowledge, Skills and Abilities:
• Proven Passion for visual merchandising, leading a team and driving results
• Interest in fashion & sports desirable, with a good eye for style, coordination and attention to detail
• Ability to work & deliver results in changing environment, under limited guidance while adhering to specified deadlines
• Demonstrates proficiency in training, sales generation and leadership
• Knowledgeable about apparel trends of key competitors and needs of customers
• Demonstrates ability to accurately assess teams and situations and creates actionable development and improvement plans
• Excellent numeracy, literacy, verbal and written communication skills, evident in presentation, delegation, follow-up and leadership skills. (English skills beneficial.
• Shows self-motivation and ability to work in team environment.
• Qualifications (Minimum required education and experience):
• High school education
• Fluent in local language – verbal and written
• aRP level
• Preferable- One year of soft lines merchandising or visual display experience
• Ability to effectively communicate with customers and store personnel
• Ability to lift and carry 30 lbs.
• Ability to maneuver around sales floor, stock room
• Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts
• Visual Portfolio will be an asset