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Senior Strategic Account Marketing Manager
VFC
Stabio, , Switzerland
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GENERAL SUMMARY
Senior Strategic Account Marketing Manager Timberland
The Strategic Account Senior Marketing Manager is responsible for developing and managing best in class marketing support for the Top EMEA strategic accounts (off and online), from planning to execution, to gain market share and increase brand equity. This role requires a proven track record in building strong brands by delivering fully comprehensive marketing plans / initiatives to drive sell through and customer satisfaction. The objectives of this role are to strengthen brand health metrics, improve MROI results, increase sell through and make the brand a favored partner for our top accounts across EMEA.
PRIMARY ACCOUNTABILITIES
• Create and develop marketing strategies, collaborating with sales and merchandising team to fulfill Top accounts needs, ensure consistency with EMEA go-to-market strategies, and drive sell through across the wholesale channel.
• Manage and execute marketing strategies, tactics, campaigns, tools and initiatives for the Top accounts (off and online) to fuel demand, raise brand awareness and consideration, improve engagement across cosnumer touchpoints, drive traffic and increase conversion.
• Collaborate with Sales Strategic Account Director / Marketing / Product to deliver wholesale marketing solutions that are fully integrated into the overall marketing mix and supportive of our brand / business goals.
• Collaborate with Brand Marketing team to develop creative concepts that fit account consumer target and ensure asset creation to maximize Brand visibility within each account.
• Track Top accounts marketing activities / results and leverage insights to continuously improve Top accounts marketing solutions and drive revenue growth.
• Manage content refresh in online Top accounts to ensure best engagement and sell-through optimization
• Inspire local Marketing Managers with our top account best practices to serve as a model for the local key accounts.
• Manage and own Top accounts marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget to ensure compliance with company approved numbers.
QUALIFICATIONS
• Academic: University Degree or equivalent, preferably in Business or economics.
• Experience: Must have 6-8 years of brand marketing and trade marketing / strategic account management for FMCG or major sports brand.
• 360 degree marketing vision with an understanding of account/product/consumer nuances across distribution segments as well as relevancy of different touchpoints.
• Online marketing experience would be a relevant plus
• Deep understanding of Timberland brand with a passion for the lifestyle fashion industry.
• Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus.
COMPETENCIES
• Driving execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and on-going measurement systems to ensure that strategic priorities yield measurable and sustainable results.
• Customer Focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organisation’s needs.
• Building strategic work relationships: Developing and using collaborative relationships to facilitate the accomplishment of work goals.
• Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• Driving for results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
• Facilitating Change: Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities, facilitating the implementation and acceptance of changes within the work place.