This job has expired, please see additional jobs below
Director Merchandising, Kids
Adidas Group
Shanghai, , China
Job Details - this job has expired, please see similar jobs below
Purpose & Overall Relevance for the Organization:
1. To develop compelling business strategies for the mentioned business and drive the category management and GTM process
2. To build the category image, brand preference, consumer loyalty to achieve the company sales and profitability target
3. To lead the range building process (including normal range and SMU) for the entire business
4. To develop & manage best in class Category Merchandising Team
Key Responsibilities:
Planning
1. Assist in the development & implementation of the vision and direction from BU senior director (and global BU counterparts), develop the category/division marketing/business plan and strategy based on market data—sell-thru, customer and consumer insights. Bring market feedback back to global in each milestone of CI, VHO, and GBC/GMM
2. Develop annual category/division strategic plan in line with overall company objectives and potential business opportunities. Drive the CtC process & contribute to the CtC strategy for the brand and its execution across company.
3. Drive & manage strategic and tactical seasonal direction for category growth, speed and direction, consumer dynamics and competitor information.
4. Contribute to the development of business Mid – Long Term division plan in alignment with global vision and other divisions to ensure seamless integration of divisional concepts at the POS for the consumer.
5. Guide & monitor fluid commercial feedback throughout the CtC process with full cross-functional collaboration taking into account regional/GCA needs and customer/consumer insights.
Oversee & lead the range building process by managing team to develop clear seasonal range structure which includes product flow, range size, product mix, pricing strategy, margin to build the category commercially.
• Drive best retail presentation to maximize sell in/sell through in close cooperation with the Retail Marketing team.
• Transfer product knowledge to Channel & Marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.
Management
• Be the means of contact and communication with Global Marketing BU’s, CtC & China X-Functional teams on business strategies, category/division plans & performance review
• Coordinate with Brand Comms/Retail Marketing/Operations/Planning teams/CtC/Sports Marketing/Newsroom/Regional Marketing to have integrated GTM process planned, executed & evaluated with excellence
• Lead the ranging process across category/division business ensuring all ranges are built with consumer end in mind.
• Lead the preparation, organization & execution of the entire CtC process including; Sales Trainings, KA Pre Lines, Trade Meeting presentations, Sell-in Tools and Packages.
Financial
• Ensure ranges/products achieve target standard (list) margin targets and 90 days ST%.
• Assumes responsibility for Category Profitability including; Net Sales, Margin, Seasonal OTB of the category.
• Align MWB focus areas with other functional marketing teams (Brand Marketing & Retail Marketing).
Systems and Processes
• Implement seasonal CtC preparation process to facilitate company business cycle
• Monitor sample management according to the company sample management process
• Monitor systems and file management: Master Range File, CtC Process & Calendar, HUB, DMT & RMA
• Drive forecasting accuracy & system accuracy management
• Implement and maintain reporting processes for category team
People Management
• Define specific targets and review with each direct report in line with aChina guidelines
• Plan goals, key job responsibilities, competency development, measures and follow-up activities
• Provide coaching and feedback to subordinates, in line with aChina NWOW+2 & team values
• Manage, develop, coach and motivate team in alignment with the adidas China organization
• Pay attention to team member performance improvement
Training
• Implement a training and development plan for subordinates
• Ensure each team member understands the role of marketing, and branding at adidas
• To some extent, actively participate in departmental level trainings and development initiatives and activities
• Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
Knowledge, Skills and Abilities:
• Manage Business (Processes and Projects)
• Manage and Develop People
• Result Orientation
• Influencing Others
• Planning and organizing
• Strategic Thinking & Acting
• Conceptual understanding of marketing as brand building tool
• A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the market
• Strong team player
• Very high level of integrity & attention to detail
• Data analysis skills, planning skills
• Communication skills, relationship management and empathy
• Good sales skills and customer service knowledge
• People management & coaching skills
• Negotiation skills
Requisite Education and Experience / Minimum Qualifications:
• Functional – Over 7 years of proven marketing experience with 3 years at senior level with major FMCG, Sports or Fashion Retail companies
• Industry – Ideally in apparel/fashion/shoes or FMCG
• Exposure – Fashion, Sports brand Merchandising
• Relevant China marketing experience, preferred
• Bachelor's Degree in business related discipline is required
• Outlook – basic
• Word – advanced
• Excel – advanced
• PowerPoint – advanced
• Business Objects – basic
• Fluent in English and Mandarin (written and spoken).
• Mandarin Chinese as native language preferred
• Passion for sports