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PR & Advertising Coordinator
Coty
Los Angeles, CA, United States
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Public Relations / Advertising Coordinator
OPI / A division of COTY Professional Beauty (Presently North Hollywood, CA / Relocating to Calabasas, CA Sept 2017)
Job Summary:
The PR/Advertising Coordinator role requires a self-starter who is organized, with a solution oriented mindset, and is comfortable working in a fast-paced environment. Attention to detail is important as they will actively support the Public Relations and Advertising teams in day to day task. This role is also responsible for managing multiple projects, budgets, calendars, etc. This role will also participate in product launches, media events, consumer events, social activations and more.
Essential Functions:
INFLUENCER MARKETING
• Administrative support including scheduling/coordinating meetings completing expense reports, managing budgets, paying invoices, scanning, filling, etc.
• Draft and edit public relations documents i.e. launch calendars, ROS, agendas, one-sheeters, power point presentations, etc.
• Coordinate mass press mailings, shipments, messengers, etc.
• Review daily, weekly, monthly and online publications to identify brand-relevant media coverage, including competitive market and industry information
• Contribute to brand brainstorms with creative ideas
• Assist with all event planning, coordinating and onsite execution
• Route PR documents to relevant departments
• Prompt follow-up to media regarding product, interview and sponsorship requests
• Regularly meet with magazines to vet upcoming paid / non-paid opportunities with the ability to articulate upcoming product launches and innovations
ADVERTISING
• Handle in-house traffic and open jobs using internal system to include job requirements i.e. ad copy, artwork, internal approvals, due dates, etc.
• Distribute approved print and digital ads to publications via .FTP sites
• Coordinate media buy from inception to completion with Advertising lead
• Act as gatekeeper for paid media ad buys i.e. tagging final artwork in books, up-to-date excel sheet
• Handle added-value deliverables i.e. product shipment, marketing assets, etc.
• Provide requested assets to publications i.e. product description, video, etc.
• Regularly meet with magazines to vet upcoming paid / non-paid opportunities with the ability to articulate upcoming product launches and innovations
• Up-to-date tracking of awards
• Research competitive ads, new trends, out of the box events featured in print and online
RequiredQualifications:
• BA/BS degree (Business, Marketing, Communications or related field or similar discipline) or equivalent work experience.
• Industry knowledge of top fashion/beauty blogs, websites and industry magazines and follows celeb pop culture
• 2-4 years’ experience in marketing, public relations and/or advertising
• Strong organizational skills and ability to work well under pressure
• Excellent written and verbal communication skills and strong editing skills
• Must have functional understanding of all media platforms – digital, traditional and social
• Solution oriented, self-starter and entrepreneurial thinker
• Thrive in multi-tasking and fast-paced environments
• Strong admin, analytical, research and reporting skills
• Strong management skills with ability to manage multiple projects in fast paced & highly demanding environment
• Proficient in Microsoft Office including Word, Excel, PowerPoint and related software skills
Preferred Qualifications:
• Prior experience in the Beauty or Cosmetics industries
• Agency experience
• MBA Preferred
Work Environment:
• Exposure to standard chemicals used in an office environment is expected and includes but is not limited to toner, glue and liquid paper, etc.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo