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Brand Manager
Coty
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Brand Manager, U.S. Retail Hair
Core Description:
Clairol is the inventor of at home hair color, our heritage has been rich with innovations, giving generations of women results they love. Our mission is, and always has been, to make every woman feel beautiful, confident and help her live colorfully! Come join our team of passionate marketers as we continue to grow our beloved brands and delight the next generation of Clairol lovers.
We are looking for a Brand Manager, U.S. Retail Hair to lead the growth and development of the Clairol brands and bring our transformative vision to life. He/she will be responsible for researching, developing and implementing a brand and communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition of the company objectives. He/she will be the drive behind the success of the product, which he/she has overseen throughout the entire process. He/she will be responsible for the effective management of the marketing, advertising and promotional activities of the organization. The individual will be responsible for planning, forecasting and analyzing the hair color business, thus proceeding with business recommendations relevant to the overall growth of the category. He/she is extremely versatile and knows his/her market and consumers better than anyone else. He/she mobilizes his/her team and inspires their involvement in the product process.
Key Responsibilities:
(Most frequent duties in order of importance)
• Brand equity and positioning
◦ Support activation of brand strategy
• Brand portfolio management
◦ Attend Excess and Obsolete (E&O) meeting and action on follow-ups
◦ Create shipment/returns report
◦ Manage inventory for multiple brands, including determining E&O items, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing
• New product development
◦ Gap assessments
# Analyze industry/competitive trends, perform SWOT analysis and communicate findings to US Marketing.
# Develop an in-depth understanding of competitive product introductions/promotions and launches in the US
◦ Package design
# Support development of packaging
◦ Product design
# Support development of product
◦ Naming / Claims
# Support development of names / claims
◦ Pricing
# Manage development of pricing
◦ New product financial planning / P&L
# Develop preliminary volume for market for new launches and provide to Global Marketing
# Manage all financial variables to meet specific sales and profit goals
# Support development of C1, C2, and P&L for new product launches
# Support implementation of pricing for new products
◦ NPDR
# Issue and track all NPDR’s
• Retailer relations
◦ Create charts for account call presentations
◦ Work closely with Sales to ensure Retailers’ needs are met
• Sales materials
◦ Manage development of sales materials
• Marketing plan, budget & P&L
◦ Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
◦ Manage all financial variables to meet specific sales and profit goals
◦ P&L management, pricing, estimating costs and promotional expenses, effective management
◦ Analyze trade funds
◦ Identify innovative brand ideas for brand plan
◦ Recommend and execute marketing initiatives with team.
• Forecasting
◦ Attend Promotional Forecasting meetings and action follow-ups
◦ Attend monthly forecast consensus meetings and action follow-ups
◦ Forecast unit sales
• Advertising / media
◦ Assist in development of media creative briefs
◦ Assist in development of ongoing media plans for brand(s)
◦ Develop marketing objectives, media plans and creative strategies for promotions and seasonal projects
◦ Continually evaluate media plan effectiveness in order to contribute to the improvement of future programs
• Digital marketing
◦ Manage website and digital marketing initiatives
◦ Responsible for Internet activities of core brands
◦ Support implementation of social media platform
• PR
◦ Responsible for ongoing Public Relations initiatives
• Promotions / POS / permanent merchandising
◦ Manage local promotional calendar
◦ Analyze promotional performance of all marketing programs
◦ Develop promotional and seasonal collateral with guidance from Trade Marketing
• Planograms
◦ Recommend all adds and deletes
◦ Participate in all planogram development
◦ Attend weekly Wall Timeline meeting and action follow-ups
• Brand reviews
◦ Create Brand Day presentations
◦ Communicate brand project status to management
◦ Manage and present quarterly brand review
• Market research / market intelligence
◦ Pull IRI data on as-needed basis
◦ Analyze industry/competitive trends, perform SWOT analysis and communicate findings to US Marketing.
◦ Analyze and report on retailer performance on brand
◦ Perform on-going market research
• Value analysis
◦ Manage on-going value analysis
◦ Manage all financial variables to meet specific sales and profit goals
• Business performance tracking
◦ Track and manage key brand financial and non-financial (e.g., market share) metrics
◦ Create charts for ad-hoc analyses
Other Responsibilities and Skills:
• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Sales, Financial, Research and Operations teams
• Supervise / develop brand timelines and process to monitor progress
• Communicate and work effectively with people at all levels both internally and externally
• Drive to elevate brand performance to the next level including new, different, and creative approaches
• Translate creative ideas into achievable results
• Build a team climate; supervise and develop subordinates
Application Pre-Requisites:
4-year undergraduate Degree, or equivalent, MBA Preferred
5+ year’s professional experience in a sales/marketing environment
Special skills required:
Strategic- Planning, administration, creativity, problem analysis
Business- Work-flow structuring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation- Creativity, originality, intuition
Leadership and Personal- Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
Technical- Powerpoint, Excel, and Word