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Social Media Strategy Specialist
Abercrombie & Fitch
Columbus, OH, United States
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Position Title: Hollister Social Media Strategy Specialist
Position Reports to:Head of Social Media
Location: Home Office - New Albany, OH
At Abercrombie & Fitch, quality is in our roots and we’re on a mission to honor this rich heritage. With an unwavering focus on our customer, we strive every day to deliver a unique and welcoming experience, whether in our stores or online. Our three global brands, Abercrombie & Fitch, abercrombie kids and Hollister Co., are the embodiment of our passion for incredible product. At the heart of it all is our amazing 500-acre campus, nestled just outside of Columbus, Ohio. With an open work space, inspiring views, and even a place to gather as a team around the fire pit, our Home Office fosters a diverse and inclusive culture that consistently seeks the input of our associates and focuses on the future. We are looking for leaders, visionaries, and creatives who are willing to roll up their sleeves and write the next chapter in our brand’s legacy.
The Hollister Social Media Strategy Specialist will lead the development of seasonal strategies and content creation across all social media platforms. This role is responsible for overseeing the ideation, planning, execution, and hindsight of seasonal campaign tactics. They will work closely with the creative team to bring content to life across a multi-platform landscape. The successful candidate must possess strong creative and strategic thinking skills, is analytical and highly organized. They are a leader and prioritize relationships and collaboration.
Responsibilities
• Lead the development of strategy and content on Hollister Co. social media platforms
• Strategize seasonal social owned tactics supporting larger brand initiatives
• Deliver a consistent and authentic voice with creative and copy teams for HCo and Gilly Hicks channels that speaks to the customer
• Create seasonal deliverables needs
• Work with creative and copy teams to ideate/concept
• Manage/produce live content and ad hoc requests
• Strategize against a monthly content calendar that aligns with and supports brand level milestones and activity
• Manage cross-functional teams including DTC, paid media, legal, store directors/teams, PR, legal, music, creative and copy to ensure creative and directional alignment
• Organize all teams to support execution needs
• Work closely with creative team to develop short, medium and long term social media channel and content strategies with a “first to market” approach
• Assist in developing relationships with influencers and bloggers that are relevant and engaging
• Work with Head of Social Media to define seasonal influencer strategies and lead content development with influencers/agencies
• Monitor industry creative best practices / trends and maintain competitive library of new content opportunities
• Develop and continuously update best practices and manage recommended rules of engagement
• Manage store associates social ambassador program
• Lead UGC initiatives
• Provide support as needed to international teams (China, Germany etc.)
• Measure, analyze and report seasonal campaign metrics and identify opportunities for improvement
• Opportunity to travel to festivals, concerts and events to support brand initiatives
Requirements
• Bachelor’s degree required
• 5-7 years of digital marketing or social media management experience
• Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media
• Possess a creative eye and can produce on-the-fly content
• Outstanding communication and presentation skills
• Detail oriented and organized
• Flexible and capable of changing and adapting to accommodate internal and external circumstances
• Highly motivated and collaborative with a willingness to learn
• Strong inter-personal relationship skills
• Strategic, analytic and structured thinking ability
Abercrombie & Fitch Co. is an Equal Opportunity/Affirmative Action employer