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Specialist, Brand Marketing
HSN
Saint Petersburg, FL, United States
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The HSN Marketing Team builds and supports the HSN brand and business, and the brand and businesses of our partners, by leveraging and expressing customer insight through all HSN touch points and external media in a way that builds the HSN community, drives preference and action, and attracts and retains customers.
A Day in the Life
This Brand Specialist executes and tracks all tactical support from the initial request to the final results. She/he will support the Brand team acting as a liaison between Brand Marketing and Creative Services, Integrated Marketing, Merchandising, CRM, Digital Marketing and select partners to ensure all assets are gathered and tasks are executed on time. The Brand Specialist will manage and/or lead specific marketing programs and provide support across their team on select initiatives.
• Work with internal and external partners to gather and disseminate brand assets
• Assist in the creation of unique, ownable positioning statements for designated brands that sets them apart from one another in the mind of the consumer
• Manage UMO (Unica Marketing Operations) creation for new projects, brands, and campaigns
• Manage HSN Package Insert program
• Manage Spotlight briefings
• Assist Program Guide briefing, review and approvals for select brands
• Assist with Social Media process with Social team and partners
• Execute designated tactics for brand events, launches and initiatives
Keys to Success
At HSN, if you are Agile, Innovative, Pioneering, Dynamic, Boundaryless, Passionate, Customer-Centric, Collaborative, and Results-Focused, you will love it here!
Must Haves
• BA/BS required in related field
• 1 year of marketing experience
• Strong communication, organization and project management skills
• Analytical, critical-thinking problem-solving and presentation skills
• Understanding of marketing and category management
• Works well in a fast-paced team environment with minimal supervision
• Ability to build strong relationships with partners, both externally and internally
• Ability to establish priorities in order to consistently meet deadlines and achieve desired results
• Knowledge of Word, PowerPoint, Excel and Outlook
Candidates will be considered in totality of their skills and experience versus strict interpretation of “must haves"
Nice to Haves
• 2+ years of marketing experience
Why HSN
HSN’s unique blend of Retail, Television and eCommerce create a one-of-a-kind working environment. Our employees enjoy a competitive benefit program including health and retirement plans, merchandise discounts, volunteer days, and more. We encourage growth and development across the company. Most importantly, we have fun. Follow HSN Careers on Facebook, Twitter and LinkedIn.
To learn more, visit http://www.hsn.com/careers
About HSN, Inc.
HSN, Inc. (Nasdaq:HSNI) is a $4 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches approximately 94 million homes (24 hours a day, seven days a week, live 364 days a year).HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote®, the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand®. Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs®, Frontgate®, Garnet Hill®, Grandin Road®, and Improvements®. Cornerstone distributes approximately 325 million catalogs annually, operates five separate digital sales sites and operates 14 retail and outlet stores.