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Senior E-Commerce Merchandiser
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: Senior E-Commerce Merchandiser
POSITION PURPOSE:
The Senior E-Commerce Merchandiser manages a brand team to merchandise the online store, collaborates with internal and external partners. Coordinate, merchandise, and market inform product buys with their respective buyers and GMMs. This includes the coordination, merchandising, analysis and marketing of the E-Commerce stores. Maximize sales performance by identifying opportunities through analytical data and manage category and product placements on the website while optimizing customer experience.
ESSENTIAL FUNCTIONS:
Manage online product content including pictures, categorization and pricing. As keeper of the brand online, ensure all images and copy are brand appropriate. Effect necessary changes to product placement to improve sales and margin performance. Increase conversion and average order size through online merchandise management of best sellers, product promotions, up-sell and cross-sell opportunities. Create engaging and profitable e-mails that are on brand and following store direction.
Monitor and analyze customer behavior to maximize on-site product search and usability of site using Web analytics tool and customer data. Produce detailed weekly sales recaps to internal and external business partners, including an analysis of current business trends and areas for improvement.
Oversee and help streamline the sample hand-off to the Photo Studio. Ensure the samples are processed, shot, uploaded and returned to the Buying Team in an efficient and timely manner. Coordinate with the Photo Studio Manager to develop brand photo studio calendar and related content to publish to buying and visual design cross-functional partners. Coordinate with cross-functional teams (Web Design, Buying, Marketing) to accomplish Web site merchandising and marketing.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 4-6 Years