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Manager Global Brand Communications
Adidas Group
Portland, OR, United States
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Purpose & Overall Relevance for the Organisation
Contribute to the development of an integrated, through-the-line, marketing communication package for product concepts, brand and artist collaborations to create demand for the adidas brand.
Key Responsibilities
• Support the team in developing marketing and communication plans that drive the business unit/functional area and lead to effective communication activities.
• Assist in the development of short and long term communications strategy based on the global SBP and specific business unit/functional area objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives..
• Support the team in managing post-production and internal approvals
• Manage toolkit delivery to markets
• Manage the collection of local market requests in a responsible manner and provide feedback
• Support the integrated team in coordinating global and local agencies across projects and activities for the business unit/functional area: agency briefing process and development of concepts and creative elements.
• Act as partner to local markets in the activation of annual category plans.
• Execute and track the Business Unit/functional area and global communications plan and benchmark the progress in the brand perception in markets.
• Support campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
Key Relationships
• GM/Functional Head
• Head of Brand Communications, CTC, Creative Direction and Strategy.
• x-Category Brand Communications teams
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• External partners and key accounts
Knowledge, Skills and Abilities
• Good interpersonal/communication skills and level of strategic thinking.
• Strong understanding of consumer messaging, brand building, demand creation and planning.
• Broad experience in marketing communications, campaign development and execution.
• Deep understanding of an ever-changing marketing landscape and experience in project management.
• Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Strong presentation and organizational skills.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
Qualifications
1. Degree in Marketing, Communications, Retail, Digital or a related field. Masters Degree / MBA a plus.
2. 5+ years’ industry and / or relevant work experience.
3. Fluent written and spoken English language skills.