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Director, Digital Commerce
Chico's FAS, Inc.
Fort Myers, FL, United States
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POSITION SUMMARY:
Responsible for overall operations, site experience, profitability, and traffic initiatives. This position develops and executes the division's product strategy to drive the Brand to achieve financial objectives. Develop and implement a strategy, analysis and appropriate reaction to sales trend in order to maximize business. Lead, coach, and develop associates to achieve financial objectives and prepare them for responsibilities.
FUNCTIONAL RESPONSIBILITIES:
• Set strategies for profitable e-commerce growth across digital platforms that are consistent with the brand's Omni-channel strategies
• Drives online execution of brand initiatives
• Raise Awareness and drive digital commerce competence across the organization
• Provide brand partners (merchandising, product, and marketing) with key insights from website leveraging site/web analytics
• Responsible for optimizing site experience to drive conversion, look/feel, site taxonomy, site search and cross sales
• Responsible for all traffic driving initiates
• Act as business owner for website enhancement/roadmap
• Will grow and retain E-Commerce talent for the organization
QUALIFICATIONS:
• BA/BS degree in a related field from an accredited institution
• 8-10 years' experience in Merchandising and E-commerce and 4-6 years of management experience
• Broad based business acumen with potential to grow to VP level
• Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
• Possess a clear understanding of financial measurements and how to impact them
• Demonstrate leadership ability in inspiring and motivating own team
• Demonstrated consistent ability to drive financial results and goals
• Strong interpersonal skills; excellent written and verbal communication including presentation skills
• Excel at working cross functionally - strong influencing skills