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Email Marketing Coordinator
URBN
Philadelphia, PA, United States
Job Details - this job has expired, please see similar jobs below
The Vetri Family is one of the country’s most celebrated restaurant groups known for its unparalleled, innovative Italian cuisine, welcoming service, and thoughtfully-curated beverage programming. Founded in 1998 by Chef Marc Vetri and Jeff Benjamin, the Vetri Family operates a range of critically acclaimed restaurants including Lombardia-inspired Osteria; Roman style trattoria, Amis; craft beer haven and gastropub, Alla Spina; creatively reimagined neighborhood pizza joint, Pizzeria Vetri; and rotisserie and grill, Lo Spiedo. After joining URBN, the existing Terrain Cafés and UO Café in Herald Square became a part of the Vetri Family as well.
Title
Email Marketing Coordinator
Reports to
Creative Content Coordinator
Overview
The Vetri Family Brands is seeking an email marketing professional that will assist in the development of email campaigns, campaign setup and execution, and continuous program improvement.
Responsibilities
• Develop and execute email marketing technical and operational strategies in support of broader company objectives; to include: hands on execution of customer promotional emails and triggered life cycle marketing campaigns
• Assist in the maintenance and evolution of email campaign templates, lists, data feeds and interfaces
• Perform email campaign development, QA and deployment process
• Coordinate with HTML coders and digital artists on execution of dynamic content components in emails
• Participate in weekly meetings with Creative team to manage mailing schedules
• Monitor and track email key performance indicators by campaign, segment, and season compared to plan and year-over-year results
• Work closely with business intelligence to provide analyses of email campaigns and trends, and make recommendations to the business for enhancing email effectiveness through audience segmentation, messaging direction and contact frequency
Qualifications
• Working knowledge of E-mail Marketing best practices and email metrics
• Cheetahmail, EMS and/or Unica experience a plus
• HTML knowledge preferred
• Strong analytic and business acumen
• B.S. in marketing or ecommerce related field
• Exceptional attention to detail and communication skills; ability to communicate effectively with other areas of the company and external vendors
Education
Bachelor’s Degree in Marketing, Business, or related field
Location
Philadelphia