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Creative Director
Foot Locker
Bradenton, FL, United States
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Overview
The Creative Director, Champs Sports is responsible for ensuring consistency and strength of the Champs brand look, identity, and feel across all channels, including in-store and digital. This position will make sure brand positioning constantly attracts, inspires and engages the target customer across all markets. This role will partner across many functions of marketing and merchandising to ensure the brand image supports and aligns with in-store, experiential, and digital brand marketing strategies. Also partnering with Champs Sports’ 3rd party creative and experiential agencies and other Foot Locker, Inc. resources.
Responsibilities
• Build brand standards and create processes to ensure all assets are brand appropriate
Establish and enforce brand standards to maintain a singular voice by partnering with in-store team to ensure visual merchandising standards, partnering with digital team to build a premium web experience, and partnering with social media team to craft posts that reflect the brand
• Produce creative assets
Oversee the filming of commercials and photoshoots to highlight seasonal product stories and engage customers on social media and other digital platforms to reinforce brand vision.
Partner with vendors to produce brand appropriate creative content for in-store and digital marketing efforts.
Manage all in-store and event signage, promotional materials and packaging to ensure a focused brand strategy that appeals to the muse
Partner with 3rd party creative and experiential agencies to produce tent pole campaigns and video franchises
• Establish brand story telling
Ensure vendor adherence to brand standards to make certain assets support overall Champs Sports brand marketing strategies
• Promote a creative culture throughout the brand
Identify strategies to engage in-store, creative, and digital teams in creative thinking while inspiring the brand expression
• Adhere and meet all deadlines set for each project as determined by weekly and master productions calendars.
• Build and maintain relationships with photographers, agencies, vendors, design and cross-functional teams.
• Oversee department daily workflow, allocate project workload, and manage deadlines and budgets as needed for design team.
• Set direction and manage design team from concept through project completion of all projects including packaging, retail display, special promotions, emails, banners, presentations, etc.
• Managerial oversight of graphic/digital designers and designer in residence
Qualifications
• Strong retail background
• Ability to work in a fast paced, deadline driven environment which demands high quality, creativity and consistency
• Strong visual merchandising and promotional marketing background
• Organizational and communication skills
• Superior written, presentation, communication and interpersonal skills
• Proven relationship building skills
• Ability to lead in an agile environment
• Collaborative working style
• Ability to work effectively with all levels of the organization, both locally and remotely
• Proficiency with Microsoft Office (Word, Excel and Powerpoint) and ability to learn new systems
• Bachelor’s Degree preferred
ADDITIONAL REQUIREMENTS
• Ability to persevere through adversity
• Manage resources and remove obstacles to ensure success; make sound tradeoffs of resources and time to meet multiple demands
• Bring original ideas to the table, push boundaries and create new and innovative approaches
• Play well with others and build win-win solutions
• Demonstrate versatility in responding to challenges
• Be a self-starter and demonstrate a sense of urgency