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Senior Trade Marketing Executive
L'Oréal
Shanghai, , China
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KEY JOB ACCOUNTABILITIES
1) Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
2) Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets, optimize ROI of actions
3) Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
4) Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
5) Fcst/Design/Develop Trade relative asserts, maximize the utilization and well manage stock status.
6) Closely work with trade marketing agencies with clear briefing and well management, drive for high quality deliveries.