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Vice President of Marketing
VFC
Steamboat Springs, CO, United States
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MAJOR RESPONSIBILITIES:
Lead the development of strategic, annual and seasonal marketing programs in support of the total go-to-market strategies across the company in support of the company strategic plan and within budget
Brand Plan
Public Relations and Advertising
Creative
Social Digital Media
Athlete Program
Guide and lead the implementation of the Marketing Department tactics in support of the strategic and annual business plan
Guide and lead the coaching and development of the Marketing Department: roles, staff, partnerships, and intersections across the company.