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Marketing Coordinator
Michael Kors
London, , United Kingdom
Job Details - this job has expired, please see similar jobs below
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Purpose
We are seeking a talented and experienced Marketing Coordinator to manage our six Franchisee partners. This person will be involved in strategically enhancing the Michael Kors brand across our Franchisee businesses.
The role is both creative and strategic involving all aspects of marketing, in a busy, dynamic EMEA Marketing department, based in London.
Reporting into the EMEA Wholesale Marketing Manager and working as part of the wider Michael Kors Marketing division. This candidate will be involved in developing, leading and executing elevated marketing strategies for the Franchisee Businesses across India, Turkey, Russia, Middle East, South Africa and Israel.
Key Responsibilities:
• Day to day management of all six Franchise partner
• Be the main point of contact developing close relationships with all partners to establish best practice processes
• Work with the Franchisee partners to strengthen the brands presence across their markets through developing annual strategic marketing plans.
• Project manage all Marketing campaigns managing internal stakeholders; New York head office, EMEA Brand, PR & Events teams.
• Establish regional and local partners market insights, to inform the Global team of market nuances, needs & competitive environment to influence the global creative process.
• Manage Franchisee partners’ seasonal marketing plans and budgets.
• Manage all creative requests and needs by collating partner’s content needs to influence global content toolkit and production.
• Manage Junior Marketing Assistant
Brand Marketing
• Liaise with the EMEA Brand Marketing team to drive local media plans (Outdoor, Print and Digital) for Franchisee partners.
• Explore new opportunities for added value activity, events and sponsorships with approved media partners.
• Liaise with EMEA Digital Communications team to develop and execute local digital and social communications plans as well as localizing all global plans across both Franchisee partners.
• Analyse the return on investment and effectiveness of all campaigns.
Retail & Wholesale
• Coordinate email participation of Franchisee partners and Global CRM team.
• Develop and drive New Store Opening Strategies for all Franchisee stores.
• Develop and drive Customer Acquisition and Retention activities for all Franchisee stores.
• Liaise with EMEA Wholesale Marketing team to develop and drive Wholesale Marketing strategies for all Franchisee partners
• Continually monitor competitor activity developing best practice across all campaigns.
Profile
• Strong Communications Skills; ability to confidently communicate and manage various stakeholders and partners across all levels of the EMEA business.
• Knowledge of the Franchisee Business Models with experience across fashion and accessories market.
• International Marketing Experience; experience with Emerging Markets.
• Commercial and Creative Marketing experience within a fast paced fashion environment.
• People management experience preferred.
• Written & spoken English to high standard, Russian or Arabic also preferable.
• Strong planning and organizational skills.
• Able to work under pressure and to deadlines with a strategic and self-starter mentality.
• Strong knowledge of Retail Marketing.
• Confident with numbers and reporting ideally with previous third party measurement tools.
• Proficient in Excel and, PowerPoint