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Research & Marketing Analyst
Foot Locker
New York, NY, United States
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Overview
We are seeking an expert in quantitative and qualitative research to develop the analysis to support all of the marketing and research initiatives for Foot Locker, Kids Foot Locker, Lady Foot Locker, SIX:02 and Footaction. The ability to use your market analysis skills to assist executives in making objective and business focused decisions is needed. This role will provide analytical support and strategic insight into consumer behavior and trends aiding in the development of ongoing marketing strategies to support sales. This position will report to the Senior Manager of CRM/Loyalty and Market Research.
Responsibilities
• Develop and execute research initiatives for the marketing organization including conception, design, data collection, analysis, drafting, programming, testing and dissemination – in an organized, collaborative, and resourceful manner
• Monitor developments in the marketplace, including direct and indirect competitive offerings
• Develop presentations used to communicate and leverage research to drive business decisions across all channels, including in-store, online, email, direct mail, and events
• Create and support internal forum to leverage competitive information and deep dive as-needed
• Monitor brand health and competitive perceptions through bi-annual surveys
• Support ongoing trend forecasting and cultural trend mapping
• Manage ad hoc projects and initiatives as needed throughout the year
Qualifications
• Bachelor’s degree in an applicable field
• 2-3 year’s experience in market research and/or consumer insights
• Outstanding analytical abilities, enjoy working with numbers and interpreting data into actionable plans
• Experience in both quantitative and qualitative research and pros/cons of each
• Excellent communication skills (phone, e-mail and presentations)
• Strong Microsoft Excel, PowerPoint and analytical skills
• Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
• Ability to drive research forward independently
• Ability to manage relationship between research vendors and internal stakeholders
• Passion for sneakers and sports