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Digital Marketing Specialist
Crocs
Niwot, CO, United States
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Digital Marketing Specialist – Paid Search/Social/SEO
Seeking a qualified individual to join our eCommerce team as a Digital Marketing Specialist. This role represents a key member of our team, responsible for planning, implementing, analyzing & optimizing our Paid Media campaigns as well as assisting in SEO strategy & execution. Crocs offers the unique opportunity to work for a billion-dollar company in the heart of the Front Range. As we continue to grow, we’re committed to creating an environment where our team members can grow and play an integral role in the success of the company. The ideal candidate will thrive in an unstructured and fast-paced environment and have a high degree of independence.
Responsibilities
• Manage day-to-day operations of Paid Media campaigns, including Paid Search campaign optimization, display, Google Shopping, analytics & SEO.
• Work with Digital Marketing team directly to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals
• Work with Merchandising team to plan promotional mechanics and support new-product launches
• Maintain up-to-date knowledge of best practices and latest developments in Paid Search, SEO, Display & Social Media advertising
• Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey & work with Site Managers to implement learnings on the website
• Create and implement campaign tests to achieve actionable results and improve campaign performance
Qualifications
• Bachelor’s degree, preferably in Marketing, Advertising, Finance or Math
• At least 2 years of hands-on experience managing search and/or display campaigns
• At least 2 years of experience in at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.)
• Strong oral and written communication skills
• Experience using enterprise bid-management software such as Marin, Kenshoo or Adobe Media Optimizer is a plus, but not required
• Self-starter approach to work, with an eagerness to meet and exceed objectives and take on responsibility
• Exceptional attention to detail
• Excellent Analytical and problem solving skills
• Ability to prioritize tasks, multitask and manage time efficiently
• Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc.
• Demonstrated experience in communicating data-analysis results in user-friendly formats (Powerpoint, Word, WebEx, etc.)Experience with advanced dashboarding and reporting in BI/analytics tools like Excel, Tableau, Klipfolio, Pentaho, etc.