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Manager Web Analytics eCommerce
Adidas Group
Amsterdam, , Netherlands
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Purpose & Overall Relevance for the Organization:
An exciting opportunity has arisen for an entrepreneurial data-driven decision maker to join our growing Western Europe eCommerce organization within the adidas Group.
Working within the Consumer Experience and Site Merchandise team, they’ll be driving and implementing our optimisation pipeline, driving forward enhancements that help create a meaningful impact in the consumer’s end-to-end browsing and shopping experience.
The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Our goal is to evolve the Site & Consumer Experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.
Key Responsibilities
• Drive profitable growth of the European eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics
• Map out and implement the optimization strategy for our consumer experience in partnership with the Consumer Experience team lead.
• Lead and support projects in optimization, utilizing consumer feedback and analytics data to help shape our requirements and implement against them
• Input and manage the AB testing pipeline, ensuring that our hypothesis library has a consistent flow of opportunities, and we’re making progressive steps forward with our front-end enhancements.
• Drive forward our copy communication, ensuring what’s on the site is locally relevant, legible and on-brand
• Be on top of the market insights, data and industry trends and act as a key contributor in ideation of the improvements and enhancements to our site that support our business goals
• Treat NPS like your direct wire to our consumers – structure the operational process to listen, react and adapt to that feedback.
• For technical changes, provide clear business requirements to the project team and ensure there is an efficient transition into the wider operational team at the end of projects
• Act as the go to person for stakeholders and business partners to ensure we are addressing the pain points, quick wins and optimization opportunities in the most effective and structured way – specifically where site changes are required
• Work with the global teams to ensure European needs are supported within wider initiatives and the needs of our consumer base are driving a significant portion of their output
• Lead monthly meetings/updates with our European & Global stakeholders
Key Relationships:
Whilst focus is on a market level, relationships will also span the following teams -
• eCommerce Senior Management
• Site Merchandise
• Market Team Leads
• Analytics
• Marketing Activation
• Performance Marketing
• European & Global CRM
• Global UX Team
• Site Operations
• RU, Brazil and US Role Counterparts
Knowledge, Skills and Abilities:
• The ideal candidate must be self-motivated and have well-developed business acumen, a brand-appropriate understanding, strong strategic judgment, acute analytical skills.
• Strong IT and numerical skills. A data driven mind-set. If you don’t have a passion for data, this role is not for you.
• An inert ability to see opportunities to improve. Whilst primarily focused on the site experience, you should opportunities across all facets of the business.
• Strong communication skills. You should be able to adapt your message to your audience, be it developers or executives.
• Excellent stakeholder management. Ability to negotiate and influence will be the key to success.
• D2C knowledge – eCom & Retail
• AB/MVT testing experience
• Fluent English (+ ideally one other European language)
• Higher education, university degree or equivalent
• At least 3-5 years experience working in a similar role in eCommerce
Watch the “Working at adidas Group Amsterdam” video