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Manager, Sports Marketing
Adidas Group
Zagreb, , Croatia
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Purpose & Overall Relevance for the Organization:
Ensure implementation of Sportsmarketing activities in respective category to create positive brand image and sustainable and profitable business through an adequate sports marketing portfolio of individual athletes, clubs and associations.
Key Responsibilities:
• Develop a plan to implement the sports marketing strategy locally.
• Establish and manage a brand-relevant local asset portfolio to support sport marketing activation plans.
• Manage all asset-related day-to-day business to provide excellent asset management.
• Manage local asset budget, Sports Marketing MWB and provide athletes with qualitative service to ensure the Brand images are represented well.
• Support all local event related topics in close collaboration with the Brand Communications, Business Unit (BU) team and Brand Activations (BA) team.
• Support global/ WE relevant events on occasions where the cluster is hosting the event (e.g. FIFA World Cup) align with the global/ WE direction.
• Monitor and report on local opportunities and trends to provide relevant sports marketing activities.
• Plan and engage all sports marketing athletes so that they showcase the seasonal key concepts to maximise product sales.
• Track and monitor assets’ performance results and reflect them into marketing plans to maximize future activation opportunities.
• Place an optimal marketing order and manage the inventory to prioritize the marketing activity.
• Plan and execute local category specific events align with WE/ BU business strategy.
• Support and collaborate with Omni-channel marketing team for store activation.
• Relationships management with sports stakeholders in all involved countries
• Scouting (excluding football)
• Be the local contact person for Global initiatives (basketball, federation BH, etc)
• Competition monitoring
• Responsible for BiH, Macedonia, Kosovo SpoMa activities
Key Relationships:
• Senior Manager Sports Marketing
• Brand Activation team
• Omni-Channel Activation team
• Cluster BU CTC
• WE BU
• BU Sports Marketing leads
• Athletes, Federations, Clubs
KPIs:
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Market Share
• MWB management
• Share of voice (country and cat dependent)
• Execution excellence in brand concepts/stories
Knowledge, Skills and Abilities:
• Previous experience in Sportsmarketing
• Very strong interpersonal skills (e.g. communication, negotiation)
• High degree of commercial knowledge and business acumen
• Mental flexibility, initiative and determination
• Fluency in local language and written and spoken English is essential. Skills and abilities in other languages are beneficial
• Understanding of commercial SMU processes
Requisite Education and Experience / Minimum Qualifications:
1. Degree in business administration with focus on Sales/ Marketing
2. 4+ years in the sporting goods industry
3. Cross-functional experience, ideally with marketing/sales/finance/operations
4. Industry: sporting goods/ retail/ consumer goods