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Manager, Store Experience Marketing, Outlet, Brand
Gap Inc.
New York, NY, United States
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About Us
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.
Role Description
The Manager, Store Experience Marketing is responsible for managing the planning of all in store marketing elements for Gap Outlet on a monthly, seasonal, and annual basis with a focus on driving traffic and conversion. This role requires the cultivation and leverage of strong cross-functional partnerships within Marketing, Merchandising, Inventory Management, and Brand Operations to drive alignment toward clear in-store goals and priorities.
Essential Duties and Responsibilities
• Develop key consumer communication messages and their cadence for all Gap Outlet stores through developing seasonal in-store briefs, to ensure the team is aligned around objectives, strategies and core messages.
• Collaboration with Commercial Planning team to ensure alignment and coordination of promotion messages in store.
• Support planning and managing of annual in-store marketing budget for Gap Outlet.
• Manage hind-sighting of in-store messaging and execution, and evaluation of competitive to inform planning for future seasons
• Share global Window & In Store strategies out to regional partners.
Qualifications
• 5 years relevant experience in account management or retail marketing
• Results-orientated, and able to deal with ambiguity
• Experience and ability to work within a creative organization in a fast-paced environment
• Familiarity with retail metrics
• Strong oral and written communication skills
Primary Location
USA, New York, NY
Full Time
Headquarters, Marketing
Contact Name
Elizabeth Nace, Elizabeth_Nace@gap.com