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Senior Director, Brand Creative
Gap Inc.
New York, NY, United States
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About Us
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.
Role Description
The Senior Director, Brand Creative leads the creative execution of design projects from concept to execution on a seasonal basis. This leader oversees all print, social, and store experience creative with both an elevated conceptual skill set and the ability to inspire and lead a team.
Essential Duties and Responsibilities
• Drives seasonal look and feel of brand creative elements including packaging, in and out of store experience, social, promotional messaging, direct mail pieces, and campaign & brand guidelines.
• Develops an aesthetic that elevates the brand and is appropriate for the channel and the marketplace.
• Develops exceptional work consistent with the Gap brand look and feel.
• Translates business and marketing objectives into designs that are clear, compelling, visually exciting, easy to use and emotionally engaging.
• Creates and develop a visual response to communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation
• Researches creative trends in competitive markets and apply that knowledge and learning to development of new marketing and packaging projects.
• Qualifications
◦ 10+ years of art direction & design experience
◦ Possesses strong conceptual abilities and strategy experience with a current and evolving sense of design.
◦ Demonstrates a strong understanding of and passion for the Gap brand.
◦ Exhibits an understanding of and passion for fashion and retail, with a strong style sensibility.
◦ Completes great work in a fast-paced environment without compromising quality
◦ Ability to create and execute a broad creative vision.
◦ Expert knowledge of design-related software (Illustrator, In Design, and Photoshop).
◦ Proven interpersonal, management, and presentation skills with an ability to communicate clearly and concisely.
◦ Ability to work within the established budget and time constraints.
◦ Ability to be flexible, nimble and dynamic in practice
Primary Location
USA, New York, NY
Full Time
Headquarters, Marketing
Contact Name
Elizabeth Nace, Elizabeth_Nace@gap.com