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Director, Brand Management
Gap Inc.
New York, NY, United States
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About Us
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.
Role Description
The Director, Brand Management is responsible for setting the strategic direction of a division or sub-brand within Gap brand. The Director position is a strategic role that requires a deep understanding of the customer, global markets, competition, trends, business goals, product knowledge and strategic planning of across multiple marketing channels. The role requires a high degree of strategic agility matched with ability to lead across functions.
Essential Duties and Responsibilities
• Lead overall planning, management and measurement of seasonal marketing plans, including message by channel to ensure business and brand objectives are met.
• Delivers seasonal strategic briefs that are rooted in customer insight, market trends, brand positioning with clearly defined objectives and measurable goals.
• Creates marketing blueprint to showcase messages, provide detailed information to inform other marketing partners and ensure product messages are defined and clear.
• Leadership and coordination of competitive tracking and consumer insight gathering to ensure strong external context and consumer focus to inform planning.
• Develop understanding of the global business and objectives with a focus on North America, and identify and communicate ideas and opportunities to support those objectives
Qualifications
• Strong business acumen, analytic skills and understanding of financial and retail business diagnostics
• Experience in integration of marketing messages across multiple channels, with the ability to pull cross-functional teams together to finalize marketing plans.
• A passion for the GAP brand and a demonstrated understanding of the GAP brand vision/positioning and style aesthetic.
• Knowledgeable about multiple marketing disciplines
• Ability to inspire creative teams with an appreciation for creative consistency
• Financial proficiency in retail metrics and experience developing and managing budgets
• An innovator who has experience in building integrated marketing programs and who can be known to take risks and think of bold ideas.
• Minimum education of a Bachelor’s degree, MBA preferred but not required.
• 10+ years of brand management, consumer or retail marketing experience, preferably in fashion retail.
Primary Location
USA, New York, NY
Full Time
Headquarters, Marketing
Contact Name
Elizabeth Nace, Elizabeth_Nace@gap.com