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Vice President, Brand Communications
Gap Inc.
New York, NY, United States
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About Us
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.
Role Description
The VP, Brand Communications drives a global, modern consumer communication strategy connecting media, social, and Public Relations to create engagement and a dynamic dialogue with the consumer. This innovative leader will balance disruptive big ideas with proven traffic and sales driving strategies. As a change agent within the organization, this VP will lean digital and consumer first..
Essential Duties and Responsibilities
• Creates seasonal and annual engagement plans to meet marketing objectives across acquisition, retention, sales, traffic, and brand relevance.
• Identifies big ideas to create buzz around the brand and create opportunities for the consumer to engage.
• Employs a sophisticated understanding of the consumer journey to quantify the effectiveness of PR, Media, and Social programs.
• Leverages an in-depth understanding of the North America business, consumer, and competitive landscape to create programs and initiatives that cut through and drive meaningful engagement.
Qualifications
• Highly creative thought leader with proven success driving effective consumer engagement strategies that engage, inform and motivate.
• Demonstrable experience leading and managing big data, email, social media, and/or display advertising.
• 10+ years marketing and/or communications experience. Strong track record of establishing innovative communication and engagement programs that drive awareness, acquisition and loyalty.
• Ability to combine media metrics and business data to analyze the relative efficiency of various brand communications strategies.
• Proven experience in working effectively with cross functional partners, and influencing without authority
Primary Location
USA, New York, NY
Full Time
Headquarters, Marketing
Contact Name
Elizabeth Nace, Elizabeth_Nace@gap.com