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Marketing Specialist
Fanatics
San Mateo, CA, United States
Job Details - this job has expired, please see similar jobs below
Company Profile
Fanatics is the largest online retailer of officially licensed sports merchandise in North America. We operate the online stores of all major North American professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports), estores for over 200 collegiate and professional team properties, as well as our own Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. We carry more than 250,000 products from over 700 teams. From jerseys to bags, hats to garden gnomes, Fanatics has it all! We love sports and we love sports fans. We’re sort of Fanatics that way…
Primary Purpose
Fanatics, Inc. is seeking a motivated and dynamic individual to join our digital marketing team. The Marketing Associate will assist in launching and maintaining various online marketing campaigns to generate traffic and sales for our websites. The ideal candidate will enjoy creating reports and analyzing paid search campaign trends on a daily basis to help make strategic marketing decisions. They will be familiar with concepts of A/B testing for landing pages and creative optimization. The candidate would have experience working with major search engines including Google and Bing and have used third party SEM clients like Kenshoo or Marin. They will be goal oriented and have proven track records of driving strong ROI through optimization levers.
Applicant’s should like working in a fast paced environment and enjoy watching and keeping up with pro and collegiate sports.
Key Responsibilities
• Prepare daily, weekly and monthly reports that provide valuable metrics for advertising decisions
• Create and oversee PPC campaigns in Google, Yahoo, Bing and other search engines through effective keyword research and compelling marketing/ad copy
• Assist with advertising efforts around major sporting events and holidays to generate and optimize sales including but not limited to: Comparison Shopping Engines, Google Product Listing Ads, Search Campaigns, Display Advertising and Retargeting
• Analyze existing accounts and make suggestions for optimizing campaign performance
• Help to meet key online marketing KPI goals including revenue and ROI
Education and Experience Requirements
• Strong commitment to learn digital marketing techniques and strategies
• Strong communication and presentation skills (written and verbal) and a positive attitude
• Strong analytical skills: effectively gather, analyze, summarize and present data
• General knowledge of search engines (Google, Yahoo) and major social networks (Facebook, Twitter)
• Commitment to learn new/changing industry developments and best practices
• Excellent writing and grammar skills
• Exceedingly detail oriented
• Ability to change focus easily and multitask
• Ability to work well under pressure with tight deadlines
• Proficiency in Microsoft Office (primarily Excel, Word and PowerPoint)
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
• Bachelor’s degree preferred