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Executive Director, Brand
Estee Lauder
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Description
POSITION SUMMARY:
• The primary focus of this position is to partner with the SVP, Creative Director in the creative development and implementation of all copy for MAC.
• The Executive Director, Editorial is responsible for creating copy within the brand’s voice for all Colour Collections globally, the MACzine, all press materials, the MAC Aids Fund, Artists Relations, Global Communications, Online (maccosmetics.com, macpro.com, macaidsfund.com) and material for social media sites.
PRINCIPAL ACCOUNTABILITIES:
• Copy for all MAC marketing programs including product/promotion names, fact sheets, collateral, ROP advertising, retail/special events and press releases.
• Copy for Direct Mail
• Conceptualization and editorial direction for MACzine. Includes contacting and giving direction to contributors and editing of all copy.
• Copy for Artist Relations, AT&D, Global Communications, Travel Retail and MAF.
• Copy for Online globally, including e-commerce, PRO, MAF as well as all social media sites.
• Team with marketing staff in order to maximize workflow and facilitate communication.
• Maintain an understanding of nuances that may impact international markets.
• Write and oversee copy for videos if necessary.
• Write and oversee creative PPT presentations.
Qualifications
POSITION REQUIREMENTS:
• BA or BFA preferred
• 10 years minimum agency/in-house creative group or freelance within Fashion Industry
• Knowledge of computer programs including, Microsoft Word, PPT and Keynote.
• Ability to work with a variety of people in various disciplines
• Superior organizational skills
• Understanding of current fashion trends
• Knowledge of changing market trends and directions
• Ability to work in a very fast paced environment