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Sr. Manager, Shopper Marketing
Coty
Los Angeles, CA, United States
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Sr. Manager, Shopper Marketing - OPI & Wella
OPI & Wella / A division of COTY Professional Beauty (Presently Woodland Hills, CA / Relocating to Calabasas, CA Sept 2017)
Job Summary:
Wella Professional Hair and OPI Professional Nail brands make up the Professional Beauty Division of Coty. We are looking for a Senior Manager to join the dynamic North America Shopper Marketing team to develop and lead winning marketing strategies that grow sales with our top retail partners.
This position is a fast paced, customer-focused marketing delivery role. In this role you will work with customer teams to deliver best in class marketing strategies across Coty’s Professional Beauty Brands that not only drive base business and new product growth but also elevate the brand equities of our respective brands. You should have a desire to grow both Marketing and Customer Relationship capabilities.
Essential Functions:
• Develop and execute marketing strategies for top retail partners that deliver short and long term business goals
• Become an expert resource in top partner retailer business. Develop collaborative relationships with top retailer marketing teams in order to influence marketing choices and priorities.
• Lead creative execution for all marketing materials (Digital, In-Store, CRM etc.) including briefing and creative feedback with agencies/ vendor partners.
• Provide direction and coaching to Shopper Marketing Specialist who will provide execution support for Go-To-Market plans.
• Own the business. Understand the sales trends, customer trends, and all the elements affecting the business to drive efficient and effective allocation of resources. Quarterly update the leadership on business results and actions taken.
• Collaborate with Brand Marketing teams to influence and provide actionable fit-to-win feedback on upcoming initiatives/ new product launches.
• Manage the Shopper Marketing budget, identifying both risks and opportunities for management.
• Additional tasks, duties and responsibilities as assigned by management
Required Qualifications:
• Bachelor’s degree (Business Administration, Marketing or similar discipline)
• 5+ years’ experience in Shopper Marketing or Brand Management
• Proficient computer knowledge – MS Word, Excel spreadsheet and PowerPoint
• Strong analytical, written and organizational skills
• Strong communication and interpersonal skills
• Leadership and Collaboration:
Strong leadership and collaboration with cross-functional and customer teams is critical for alignment to strategies and executions. A successful Candidate will be able to Energize, Engage and Enable their cross-function team and sales partners to deliver Go-To-Market plans with excellence.
• Strategic & Innovative Thinking:
This individual will need to evaluate the market, create, and execute strategy to win with top customers. Based on the set strategy and vision, the person needs to seek out new ideas, taking inspiration from internal sources or external best-in-class activations, to continue to drive engagement and relevancy of our brands.
• Marketing Mastery and Executional Excellence:
This role will be responsible for designing robust Go-To-Market plans and strategies. This will require 1) Demonstrated marketing expertise in creating big ideas that deliver on target insights, benefit and brand equity. 2) Creating communication idea and execution path that is set to win across digital and in-store environments 3) Developing assets that bring big ideas to life to set up business for growth. All on time, on budget, and with excellence.
• Solutions Focused Mindset/Analytical Skills / Acting With Agility:
The ideal candidate will be able to stay focused on the key priorities and bring solutions to drive distribution/grow consumption. They must also be able to adapt quickly to a changing landscape as business needs dictate. Given the fast-paced nature of the work, excellent organizational skills and attention to detail are critical.
• Passion for Beauty: Potential candidates should be beauty curious and stay in touch with the beauty industry and broader pop culture trends.
Preferred Qualifications:
• MBA Degree
• Beauty Industry Experience
Work Environment:
• Work will be conducted in a standard office with associated distractions such as noise from telephones, keyboards, talking, paging systems, machinery and equipment.
• Temperatures are regulated by facilities management and are not within the direct control of the individual.
• Exposure to standard chemicals used in an office environment is expected and includes but is not limited to toner, glue and liquid paper, etc.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo