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E-Commerce, Manager
Estee Lauder
Ontario Toronto, , Canada
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Description
OBJECTIVE:
The Retailer.com Manager will serve as the interface between Brand/Retailer leading the day to day online sales support for the account management for Canadian Affiliate retailer.com partners. This role will follow the regional strategy, create and maintain the brands’ online plans, ensuring they are integrated and complement the overall Affiliate direction and the individual brand’s goals. This role will also plan and support the key guidelines and objectives to ensure each brand achieves its targets, competitive position and local relevancy.
ACCOUNTABILITIES:
• Drive retailer.com business to achieve Fiscal sales goals. Identify individual accounts monthly sales targets and evaluate planning and initiatives as needed to meet sales goals
• Manage and grow existing online retailer partnerships and explore new opportunities with authorized retail partners
• Liaison with brands and the execution of seasonal online marketing plans for retail partners. Including, governance of digital assets and brand content (across devices), ensuring timely delivery to accounts. Familiarize with and distribute changes to the retailers’ marketing calendars
• Create monthly retailer refresh calendars and execute to those calendars. Maintain and distribute changes to retailer refresh calendars
• Participate and co-lead monthly calls with each retailer and brand team to confirm Product Launch Worksheet details and boutique site updates.
• In partnership with the brand, ensure that proper investment is made to support business needs to also identify new programs and online opportunities
• Suggest and lead on partner site improvements for brands product merchandising and marketing to retail partners to showcase ELC brands in an optimal and competitive manner
• Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high quality user experience
ANALYSIS
• Monitor and analyze retailers’ website activities and report feedback and optimization
• Ensure measurement and analyze online campaign metrics and advise appropriate adjustments to ensure maximum ROI
• Prepare and monitor a competitive review of other beauty brands presence, online marketing and social programs.
• Manage a monthly topline report across retailers for the channel (noting a business highlights) from retail community.
PROJECT MANAGEMENT
• Ensure online projects/communication is in alignment with approved operational plan, budget, and schedule via retailer.com projects
• Work closely with Ecommerce Manager, NA Online teams, Brand Manager and marketing to drive online media integration across traditional communication plans and to coordinate to in store when needed
• Conceptualize and build strategies with off-line promotion/activities to drives online traffic
Qualifications
• Bachelor’s Degree (undergraduate degree required-in marketing or closely related field)
• 5+ years of experience in a similar capacity
• Ability to navigate and creatively leverage fast pace digital/social media vehicles to drive connection with the target consumers
• MS Office (Outlook, Word, Excel, PowerPoint)
• Similar work experience in cosmetics industry and retail environment preferred
• Strong analytics, reporting and creative problem solving skills
• Ability to draw conclusions and make recommendations. Strong understanding of metrics and reporting
• Self-motivated and able to recognize and prioritize needs of the Brand and Retailer to be in-line with local initiatives
• Detail oriented and ability to multi-task. Appreciation for a fast-paced, deadline-driven environment
• Aptitude for working with Internet tools (i.e. Adobe Photoshop, web analytics programs)
• Strong planning, organizational skills and interpersonal skills
• Excellent verbal and written communication skills
• Must be a brand advocate and team player