This job has expired, please see additional jobs below
Analyst-Digital Marketing
Cornerstone Brands
Atlanta, GA, United States
Job Details - this job has expired, please see similar jobs below
Headquartered in exciting Atlanta, Georgia, Ballard Designs is a dynamic, fast-growing marketer of globally inspired home furnishings and accessories. Ballard Designs is a part of Cornerstone Brands, a family of leading home and apparel brands including Frontgate, Garnet Hill, Grandin Road and improvements. Cornerstone is a division of HSNi (NASDAQ: HSNi), a $3 billion interactive multi-channel retailer that offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores.
We are a tight-knit, entrepreneurial team of smart, dedicated professionals who are passionate about what we do. If you are an energetic, success-driven, are ready to make a real impact, we need to meet you. We currently have an opening for a Digital Analyst.
TheDigital Analyst is responsible for tracking, reporting, and analyzing performance of e-commerce marketing activity. The Analyst, in conjunction with the rest of the Marketing Team, will develop insights and recommendations that lead to the formulation of effective marketing strategies.
KEY RESPONSIBILITIES:
• Perform data and analysis to drive web and mobile site optimization and associated business decisions through detailed analysis of the online behavior of prospects and customers.
• Create holistic dashboards by pulling data from different sources for presentations to senior management team.
• Develop, maintain and deliver weekly & monthly KPIs and ad hoc reports in agreed-upon timeframes.
• Develop and analyze standardized reporting to monitor/evaluate existing and potential online market.
• Coordinate A/B testing initiatives; work with Marketing Team to develop hypothesis, assess potential impact of testing initiatives, coordinate execution, and read test results.
• Deliver data-driven insights that lead to increased web and mobile site conversions.
• Assist with maintaining analytics tags and pixel implementation utilizing a Tag Management Solution.
• Audit and test analytics tag implementation to ensure proper tagging of all web properties.
• Drive integration of email and website analytics customer segments based on click behavior.
• Ensure that all marketing channels and ad hoc promotions are tracked, identifying abandonment issues and developing options to improve conversion, and ensuring the accuracy of the analytics implementation by validating the data collected.
• Perform ROI analysis of various marketing channels (paid search, SEO, affiliate, social media, online display, email, others) to determine best profit opportunities.
• Provide analysis of graphic assets on all sites, including but not limit to, split testing and path analysis.
• Evaluate merchandise performance on sites and monitors search activity (both paid search and natural).
• Assist in developing marketing initiatives to increase website traffic, improve conversion rate, and lift average order value.Stay current on latest trends in online analytics.
• BS/BA degree in mathematics/statistics, computer science, economics, or a quantitative field.
• 3 years working as a website analyst or direct marketer (Ecommerce preferred).
• Experience in web analytics is required.
• Experience working with large data sets, writing queries, structuring reports.
• Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis.
• Understanding of web best practices and web conversion metrics.
• Ability to work in a fast paced, highly collaborative environment.
• Comfortable working expediently against quick turnaround times.
• Comfortable writing executive presentations of data findings/recommendations.