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Senior Manager Global Brand Communications
Adidas Group
Portland, OR, United States
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Purpose
Contribute to the development of an integrated, through-the-line, marketing communication package for product concepts, brand and artist collaborations to create demand for the adidas brand.
Key Responsibilities
• Act as partner to the integrated team in developing marketing and communication plans that drive the business unit/functional area and lead to effective communication activities.
• Support the development of short and long term communications strategies based on the global SBP and specific business unit/functional area objectives and drive the development of an effective channel-planning strategy based on the consumer, brand and marketing objectives.
• Assist with management of global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Execute development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Act as partner to local markets in the activation of annual category plans.
• Deliver post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
Key Relationships
• GM/Function Head
• Head of Brand Communications, CTC, Creative Direction and Strategy.
• x-Category Brand Communications teams
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• External partners and key accounts
Knowledge, Skills and Abilities
• Strong skills in strategic thinking and leadership capabilities.
• Strong understanding of consumer messaging, brand building, demand creation and planning.
• Broad experience in marketing communications, campaign development and execution.
• Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
• Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, digital, retail, etc.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Strong written and verbal communication skills; strong presentation skills
• Broad understanding of and passion for the sports and fashion/entertainment industry.
Qualifications
1. Degree in Marketing, Communications, Retail, Digital or a related field. Masters Degree / MBA a plus.
2. 8+ years’ industry and / or relevant work experience.