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Digital Visual Merchandising Coordinator
Burberry
London, , United Kingdom
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Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
Purpose
To continually evolve and improve on the Burberry.com vision as the ultimate expression of the brand while maintaining a strong awareness of customer journeys and commercial impact.
Responsibilities
• Visual guidance:
◦ Provide visual guidance and support for Digital Merchandising on layouts and product order
• Styling log and image standards
◦ Partner with Digital Operations to make sure images are up to date and in line with guidelines
◦ Constant visual scanning on Burberry.com to flag, initiate and track any improvements needed
• New Arrivals Theme Pages:
◦ Mock up and curate theme pages according to brand and commercial focuses
◦ Use of Content Management System to main these pages
• Landing Pages:
◦ Provide pertinent linking strategy for landing pages
◦ Partner with teams to track assets for product availability and suggest alternative in stock assets for refreshing site accordingly
• Banners and hero shots:
◦ Manage briefing & delivery of monthly requirements to refresh Burberry.com
• Product recommendations:
◦ Partner with Digital Merchandising team on strategy and development
• Customer journey:
◦ Keep top of mind that visual journeys through to product must be consistent
◦ Including journeys on mobile, via email, social, third parties.
Person profile
• Understanding of Burberry brand image
• Self-driven with initiative to finding solutions
• Attention to detail
• Team player with excellent communication skills
• Flexible and able to work to tight deadlines
• Quick learner with a positive attitude
• Proficient excel skill
• Previous role in visual or creative position preferred
• Previous experience with a content management system preferred.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.