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Manager Account Activation, Fashion Channel
Adidas Group
Portland, OR, United States
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Purpose
Help build and execute US Account Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams
Key Responsibilities
• Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
• Deliver and execute the activation strategy and roadmap
• In each facet and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
• Secure the highest share of space, within key destination doors and locations
• Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
• Understand product, customer and consumer needs from the US market and all channels
• Where appropriate support smu and franchise creation / development
• Represent the brand activation point of view both internally and externally
• Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
• Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools
Key Relationships
• MFC Merchandising/category teams
• EKA sales teams
• Global Brands: Category Teams, Business Units
• US Market Functions: Brand Activation, Range Architecture, SCM, , Finance/ Demand Planning, Business Development
• CoE Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities
• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English
Qualifications
1. University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
2. Category Management/ / Merchandising Experience or account marketing / sales : 3 years.