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Digital Executive, YUE SAI DMI, LD, Shanghai
L'Oréal
Shanghai, , China
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Report to DMI Marketing Director
• Execute online projects across multiple channels: Search, Social Content Strategy, Seasonal Campaigns
• Run a weekly basis review with social media for keywords optimization and keep sensitiveness on search
• Develop website, weibo, wechat CONTENT plan with digital agency
• Provide digital / social research and insights on China nuances, as well as industry best practice examples from key competitors
• Explore new and exclusive opportunities to work with digital channels in order to elevate brand status.
• Recognize local opportunities for the brand to be part of reputable digital/social rankings and awards.