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Content Marketing Manager
Ralph Lauren
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Responsibilities:
• Drive the content marketing strategy for Women’s and Home based on customer insights, business trends and company priorities
• Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
• Develop the overall site calendar based on merchandising and brand objectives, leveraging past results and campaign objectives
• Report on results on campaign performance, leveraging Omniture, driving continuous improved learnings and site execution
• Collaborate with corporate partners on the execution of merchandising, branding and marketing initiatives
• Serves as the main digital liaison for RL Advertising shoots, providing online shot list needs and ownership
• Ensure all teams (project management, creative, product and more) stay true to the project objectives and goals
Requirements:
• Abaility to balance multiple aspects of a campaign including merchandising recommendations, brand engagement and immediate financial impact
• Strong analytical background and proven record of making metric driven business decisions within an online business
• Strong demonstrated teamwork and cross-functional collaboration
• Digital and/or brand marketing experience
• Ability to establish and meet key deadlines
• High energy and enthusiasm and ability to succeed in a dynamic work environment
• Minimum 5 years relevant work experience in marketing and passion for retail and brands
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.