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Sales Account Executive, Home
Ralph Lauren
New York, NY, United States
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Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Purpose and Scope: Responsible for driving sales and nurturing a mutually profitable business relationship within an assigned account base by setting and implementing strategies that support the Ralph Lauren Brand.
Responsibilities:
• Develop and implement business plan by account to achieve corporate sales goals.
• Drive Gift and Bed & Bath sales for specialty accounts across US & Canada
• Develop distribution plan by state/city to maximize sales & brand presence
• Identify and open upscale specialty home, gift & textiles accounts
• Oversee TJX Gift business in partnership with VP of Sales
• Partner with planning team to ensure seasonal plans meet the business objectives and needs for each account in collaboration with Buyer.
• Partner with Retailer and RL Home Planning on forecasting Open to Buy (OTB) components: sales, markdowns and mark ups (off-price and Basic Stock Replenishment).
• Develop and execute in season action plans to improve OTB forecast, reacting to business trends, resulting in improved natural margin performance.
• Interface and support Retail Development teams for each account to ensure effective execution of retail merchandising and sales strategy by account.
• Manage integrated marketing plan (capital, advertising, collateral) by account.
• Partner with marketing to coordinate special events by account/by door.
• Communicate trend and competitive information internally.
• Minimize returns and liabilities for the corporation through resolving oversold, confirmations, and monitoring store adherence to markdown cadence.
• Receive weekly sales/stock information from accounts, and perform weekly analysis of by style/by door selling.
• Accumulate month end figures by door and analyze to address issues/opportunities.
• Maintain order changes, substitutions, confirmations, and shipping status/order tracking for accounts.
• Analyze BSR Business trend at retail and develop action plan weekly
• Co-manage Sales Assistant
Job Requirements:
• At least 3-5 years sales/account management experience
• Strong knowledge of Home product
• Strong understanding of retail math and sales planning
• Strong interpersonal, communication, presentation skills
• Strong excel skills
• Ability to travel
• Proficient with Microsoft Power Point, Excel, Word and Outlook
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.