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Brand Communication Specialist
Ermenegildo Zegna Group
Tokyo, , Japan
Job Details - this job has expired, please see similar jobs below
Job responsibilities
• Develops PR effectiveness in Japan, grounded on a thorough knowledge of products, trends, and retail in particular.
• Develops and executes PR pitches for each of our brands – Ermenegildo Zegna, Zegna , ZZegna – and across all product categories, in alignment with the Japan PR goals and headquarter guideline. With the goal of maximizing a quality media coverage of our brands in the media most targeted to our potential clientèle
• Manages and controls sample movement and inventory
• Creatively executes marketing activities such as in- and off-store events, PR events, co-marketing with landlords, digital marketing etc, in collaboration with other functions as the case may be (retail, merchandising, CRM).
• Actively manages relationships with key external stakeholders, especially with press, stylists, journalists, opinion readers, and influencers. And also effective agency management ensuring maximum ROI on marketing spend.
• Gains approval for local PR activities and investment, at local and/or headquarter leve. Manages his/her activity budget.
• Contributes ideas and initiatives to build the annual and seasonal marketing planning
• Personally represents EZ across all communication channels to build and develop the brand image. – “ Be The Brand “,
Candidate's profile
• Sensitivity to beauty, style and luxury.
• Personal interest in clothing and accessories
• Business acumen and understanding of key marketing KPIs
• Customer-orientated and commercial mind-set
• Understanding or potential to understand PR and media dynamics
• Experience in events of small or large sizes
• Ability to work cross-functionally
• Proven Ability to work in an international setting
• Action oriented
• High level communication skill.
• Strong project management skills