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Senior Digital Project Manager
L'Oréal
Istanbul, , Turkey
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Description
• 4 years’ university degree
• Min 5 years of digital project management experience (e-commerce experience is a plus)
• Good knowledge of Analytics (Google Analytics, Facebook insight)
• CRM and/or at least one Ad Technology experience is a plus
• Excellent communication skills in English
• Advanced level of MS Office Applications
• Strong sensitivity for beauty
• Entrepreneur and able to develop and promote projects to digital peers
• Creative and autonomous
Job Description
To contribute to brand and market profitable growth, maximizing the integration of digital into our practices, hence identifying and enhancing business development opportunities. Ensure marketing, communication and commercial converge towards developing the consumer experience, satisfaction and loyalty.
• Content Management: Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition
• Consumer Touch Points / Media Strategy: Plan & optimize media (all touch points) strategy & investments, ensuring crossmedia efficiency, close tracking of results, actionable recommendations
• Social Media Management: Create, develop, manage communities (consumers, bloggers, journalists, pharmacists or hairdressers if relevant) and implement the social media strategy to support the brand’s/project‘s ambition
• E-Commerce Management: Implement the distant selling strategy: e-commerce, m-commerce, new categories, and ensuring the global consumer experience & cross canal consistency
• Customer Data, Relationship and Service Management: Deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking
• Help the Information Systems and Technology Enablement Processes: Appropriate technologies, platforms