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Marketing Coordinator
Ralph Lauren
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Marketing Coordinator will report to the Director of Global Marketing for Women’s Polo and working closely together on all aspects of the 360-degree global marketing strategy for the brand, inclusive of all channels (retail, wholesale, e-commerce, social media, advertising, events & more). The Coordinator will serve as a key member of a small team, and will oversee execution of the strategies defined each year.
Responsibilities:
• Maintain a current knowledge of the Women’s Fashion and Accessories landscape, keeping a working repository of top women’s editorial & e-commerce websites, influencers, strong initiatives & activations in the women’s space, list of competitive set, etc.
• Assist the Director in completing any applicable action items from recurring status meetings or other key meetings the Coordinator attends - taking notes and helping keep every project organized and driving forward.
• Help distribute key project information at specific milestones to defined set of internal stakeholders across the organization. Own and update the Brands Marketing calendar for email, homepage, social platforms, events, and all digital marketing needs.
• Assist Director in managing timelines and gather collateral from re-touchers, photo production, editorial, PR, events, art director and ecommerce merchants.
• Assist Director in preparing and submitting any necessary creative briefs as needed for advertising, major initiatives, e-mail marketing, social media, etc. including liaising across divisions to ascertain key collection notes and product messages for given season. Organize copy, retouched images, flats, site links, and create detailed creative briefs in JIRA and update briefs as needed
• Organize meetings (scheduling, agendas, materials printing, etc.), and insert/maintain always up-to-date Polo Women’s items on the Global Marketing Calendar.
• Liaise with multiple departments within the organization including but not limited to: social media, PR, e-commerce, merchandising, etc. to partner in driving the Polo women’s projects and strategy forward on schedule
• Maintain detailed Program Recaps for Polo Women’s and Accessories marketing & programs
• (Where applicable) Maintain budget/track actuals
Requirements:?
• Bachelor’s degree
• 1-3 years professional experience in marketing, advertising, PR or digital - preferably the fashion/lifestyle vertical.
• Knowledge-of and excitement-for men’s fashion – from design to social media, and an eagerness to learn and contribute to a larger team & organization. A true team player.
• Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
• Highly organized, strong project management skills, and professional communicator
• Ability to manage multiple priorities and large/diverse workload
• Mastery of Microsoft Office, with potential experience in Apple & Adobe suites (not mandatory)
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.