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Director, Visual Merchandising
Chico's FAS, Inc.
Fort Myers, FL, United States
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POSITION SUMMARY:
Lead the Visual Merchandising for Soma with a focus on optimizing merchandise presentation in ways that draw the customer in and inspire her to shop multiple categories. Partner with merchants to ensure appropriate representation of all categories within the store to meet sell-thru plans. Partner with creative and marketing teams on the communication of key messaging and signage. Develop monthly visual merchandising communication for all stores that allow them to translate key objectives and merchandise trends to their specific boutiques. Manage the capital budget and visual department budget with planning lead times that ensure maximum efficiencies in spend.
FUNCTIONAL RESPONSIBILITIES:
• Develop Soma customer experience/visual strategy for all boutiques
• Direct and design creative visual presentations for all campaigns
• Issue clear visual merchandising directives to stores for each campaign that account for unique store differences
• Develop ongoing training for stores that allow them to easily maintain visual standards
• Manage Capital Budget and Visual Department Budget
• Partner with Store Design team on new store designs and renovations
QUALIFICATIONS:
• 10+ years Visual Merchandising experience, preferably with some exposure to the Intimates category
• BA or BFA
• Creative yet mindful of business objectives
• Keen understanding of customer shopping patterns
• Global view of visual merchandising strategies across all of retail, key visual merchandising trends and future outlook
• Strong leadership & collaboration skills
• Proficient in Photoshop, Illustrator and InDesign