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Creative Director, Advertising
Harry's
New York, NY, United States
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This role is focused on storytelling for Harry’s and building an in-house advertising function. The CD is the ultimate custodian of our narrative in the world, charged with building a story arc that can evolve over time with the needs of the business - a creative idea that can span intrinsic product messaging just as easily as it can span anthemic work. We aspire to do truly breakthrough work that provokes a conversation, that enables Harry’s to stand for something bigger than grooming and have a point of view, and so we seek a creative leader that can get emotionally invested and truly believe their work has the power to impact the world.
We have worked to develop a brand positioning for Harry’s and believe we’ve landed on a really compelling territory - our hope is to find a CD who values creative strategy and that will love a tight brief, take it on, build on it, and take it to heights we couldn’t have imagined. We seek someone who will foster an ambitious creative agenda within Harry’s, who will give the advertising team room to play and show us the power of true creative thinking.
Lastly, we need to complement all that passion and vision with commercial understanding, we seek a CD who understands this is a business and it’s not about creative for creative sake but creative that will address a business need (& sure, win awards in the process). Someone who will get jazzed about less-sexy formats but high return formats (hello banner ads). Someone who can manage a couple of creative teams, develop them, manage their careers, elevate their work.
Key Accountabilities Include:
• Brand Campaign Development
◦ Concepting and executing brand campaigns across channels as appropriate
• All Acquisition Channel Content
◦ Understand the role of each channel and develop content optimal for each
◦ Managing ad teams to ensure we have the deapth and quanitity of assets needed for each channel, while building to a clear bigger brand narrative
• Owned media brand moments (develop advertising content for amplification)
◦ Holiday
◦ Fathers Day
◦ Campaign related social media content
◦ 5OC content
• Build the advertising team function
◦ Build out the team as needed to meet the demands of the business
◦ Guide us on the optimal process for creative development / structure how this team engages with the rest of the organization
◦ Leverage agency partners as needed to compliment the in-house team
◦ Oversee the quality of the team’s work
◦ Promotes continual creative improvement and actively contribute to a culture of creative excellence and accountability.
• Operate as a leader on the Harry’s marketing team
◦ Develop and cultivate relationships with senior stakeholders, the in-house IMC and Acquisition teams, the Brand Design team and external agencies.