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Senior Analyst, eCommerce
VFC
Stratham, NH, United States
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Position Summary:
The Sr. E-Commerce Analyst is responsible for reporting key KPI’s to management and the team on a daily, weekly, monthly, annual, and ad hoc basis and making thoughtful recommendations based on analysis of multiple levels of data.
Job Requirements:
• Bachelor's Degree in Business or Finance, or related field
• 2 - 5 years of experience in an analytical role a must, web analytical role preferred.
• Ability to handle multiple tasks concurrently with attention to detail
• Excellent verbal and written communication skills
• Experience forecasting and building financial models
• Familiar with Adobe Analytics and Google Analytics
• Proficient in Microsoft office
• Prior experience in retail, COGNOS, or Hyperion Financial Management (HFM) is a plus.
• Self-motivated
Key Responsibilities:
• Manage all reporting for NA Ecommerce website and ensure business objectives are achieved through constant tracking and analysis.
• Provide daily, weekly, monthly reporting on key business metrics, including but not limited to: site sales, traffic, conversion, orders, product performance, page views, time spent on website, cart to checkout to orders performance. Continuously improve site dashboards to ensure dashboards are reporting the most relevant Key Performance Indicators (KPI) in order to react / action site performance.
• Assist business partners by proactively sharing knowledge and learnings, advising business partners on best ways to extract and use website data; helping identify key web metrics that measure the overall performance of the website.
• Partner with Finance and Planning to validate and project the demand forecast by month based on KPI’s and key Ecom initiatives and promotions
• Support special projects and ad-hoc financial analysis as required, such as free returns implementation and shipping lead-time reduction initiatives, promotions performance, etc.
• Partner with VF Digital Lab and sister brands to share learnings and drive best in class practices at TBL and VF
• Provide the DC’s with a daily demand forecast in units to help inform staffing decisions especially around peak periods.