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Specialist Paid Search eCommerce
Adidas Group
Amsterdam, , Netherlands
Job Details - this job has expired, please see similar jobs below
Purpose & Overall Relevance for the Organization:
• Fully support and drive Western Europe objectives, namely to accelerate growth of the business conducted via its own eCom channels through:
◦ Execute and Optimize Paid Search operational activities to establish the adidas and Reebok eShops as the online destinations of choice.
Role & Responsibilities:
• Implement the eCommerce Paid Search strategy, across a selection of European markets for the adidas and Reebok brands
• Day to day Paid Search operations to meet KPIs and customer acquisition goals: including Google & Bing Search, Google Shopping and Google Display Network
• Carry out scheduled and ad hoc tasks in order to help drive top & bottom line growth of our Paid Search programme to achieve sales, ROI and total contribution goals.
• Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities.
• Implement testing, reporting, optimisation on Paid Search activity to identify key levers and opportunities for improvements.
• Monitor Paid Search trends, best practices and techniques and understand the potential benefit of new features in the industry where possible.
• Work with the SEO Manager to find efficiencies within the search channel
KPIs:
• Paid Search revenue and cost of sale target
Key Relationships:
• EU eShop team Amsterdam / HZO
• eCom COE team
• External agency
• Brand Marketing
• Local eCom or digital marketing teams
Knowledge, Skills and Abilities:
• Bachelor or Master degree required, some Paid Search knowledge and experience would be beneficial. (agency or client side)
• Working knowledge of Google AdWords and Doubleclick Search is beneficial; Adobe Analytics knowledge would be beneficial
• Understanding of attribution modelling is valuable
• Working knowledge of Microsoft Excel is required
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organisational & planning abilities
• Proficient in written & spoken English, an additional European language be beneficial.
Watch the “Working at adidas Group Amsterdam” video