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Senior Analyst (Performance Marketing)
ASOS
London, , United Kingdom
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Help us drive business and marketing decisions here at ASOS, by working as a Senior Marketing Analyst within our Digital Analytics team. You will be responsible for understanding our customers behaviour across all ASOS digital touchpoints and turn this in to actionable insights.
What you'll be doing...
• Lead day-to-day relationships with performance marketing stakeholders, ensuring a clear understanding of the objectives, strategy and analytics requirements for performance marketing at ASOS
• Champion an understanding of web analytics data and trends throughout the business
• Shape and deliver a combination of regular reporting and strategic deep dives to support marketing decisions and ensure the team is operating based on insight
• Ensure all delivery is insight and narrative-led with actionable recommendations and is delivered to stakeholders in a concise and accessible way
• Draw on a variety of data sources and tools, including web analytics, digital attribution, channel analytics, trading performance, and customer analytics, to deliver an appropriate, holistic view of performance identify areas of potential performance improvement & growth opportunities
• Support the marketing team in structuring tests, delivering insight into results and providing recommendations for next steps
We'd love to meet someone with...
• Experience working in an analytical role, with a track record of using data to generate insight and recommendations
• An understanding of and keen interest in digital marketing (knowing your PPC from your SEO, and your PLA from your RTB)
• Experience with digital analytics tools, such as Adobe, Google analytics, Doubleclick
• Experience with multi-channel digital attribution preferred
• Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
• A Bachelors Degree or equivalent in Engineering, Mathematics, Computer Science, Economics, Business or Finance
• A/B Grade in Mathematics at GCSE and A-level (or equivalent)
• Advanced skills in Excel
• Experience with SQL, JS, HTML preferred
What’s in it for you…
• Generous salary, bonus and pension matching.
• Great development programmes.
• Amazing offices and great culture.
• 25 days holiday plus one extra day for your birthday.
• Subsidised gym and canteen.
• Huge staff discount and regular sample sales.
• Life Insurance, medical care, cycle to work scheme.
• And tons more…
ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave and creative, and we live and breathe these in everything we do.
Who will I report in to?
Senior Analytics Manager
Where will I be working?
Greater London House, Mornington Crescent, London
What hours will I work?
9.00am – 5.30pm (Monday to Thursday)
9.00am – 5.00pm (Friday)