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Intern - Administrative
L'Oréal
New York, NY, United States
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Intern – Digital
Position Reports to:
AVP Digital – Matrix DMI
Position Overview:
This is an excellent opportunity for recent a undergraduate with a digital or marketing focus. This intern will learn about digital strategy, global marketing and product development in the beauty industry. This position will work closely with AVP of Digital and marketing teams to develop and implement digital programs that best meet the needs of the business and markets worldwide, serving as the execution lead and platform for global digital and social media.
Job Responsibilities:
• Assist AVP Digital in providing support, guidance and best practices to drive their local digital strategies, brand presence & marketing plans
◦ Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for brand in markets
Liaise with Marketing teams to develop and align on digital marketing strategies & executions to support key brand business goals
With direction from AVP Digital, manage day-to-day digital projects; developing and executing new strategic initiatives including new site features, coordinating all creative deliverables, campaign support and site approvals
• Ongoing management and support of websites and Content Management Systems (CMS)
Ensure online brand consistency via monthly site audits and creative approvals; cross digital channel
Work with the DMI Education team to support and implement stylists online training programs and tools
Social Media/Community Manager
• Responsible for the implementation of the global social media strategy including:
◦ Managing content calendar
Supporting the development of content and supportive assets in alignment with content calendar and key launches
Measure, update and report on the status of the KPIs established within the team; across all digital channels
Support and update Monthly Digital newsletter sent to all markets
Qualifications:
·Undergraduate degree completed within the last 12 months
·Interest in beauty/fashion; keen eye for trends
·Foreign language skills a plus
• Must be familiar with internet savvy searching capabilities
Excellent organizational skills and the ability to handle multiple tasks in a fast-paced environment
Understanding of artwork/design layout files a plus
Experience with copywriting a plus
Strong attention to detail
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.