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Email Marketing Coordinator
Toms Shoes
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary
TOMS is looking for an Email Coordinator. The ideal candidate will be responsible for administrative support, HTML coding, testing, scheduling and reporting on emails. They will also coordinate with various departments in support of each email campaign, understand inventory and maintain marketing calendars.
Essential Responsibilities
• Responsible for email management including: coding, ESP campaign setup, testing and scheduling
• Utilize internal PM tool for email creative requests and provide campaign goals; work in partnership with Creative Team to assure objectives are met and/or exceeded
• Track and analyze results of email campaigns and provide insights based on benchmarks or trends
• Facilitate AB testing, segmentation and audience building in collaboration with manager and cross functional teams
• Maintain, update and adjust marketing calendar
Requirements and Qualifications
• Proficient in HTML coding for email (including mobile devices), Dreamweaver
• Strong reporting background & Google Analytics
• MS Office (Excel, WORD, Outlook, PPT) required
• Ability to multi-task in a fast paced environment and display exceptional follow-through and initiative
• Autonomous in executing daily assignments
Education and Experience
• Bachelor’s degree or equivalent in experience
• Minimum 1-3 years of experience in online marketing space
• Email platform experience (Salesforce Marketing Cloud preferred)
TOMS is an equal opportunity employer