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Senior Videographer & Photographer, Digital Design
Cole Haan
New York, NY, United States
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ABOUT US
Founded by Trafton Cole and Eddie Haan in 1928, Cole Haan is built on American craftsmanship and ingenuity. We combine traditional methods, timeless style and modern innovations to create footwear and accessories for optimists of all ages. This company was started to make good things for people who make good things happen; it still does.
Cole Haan recently returned to its roots as an independently owned company and is growing rapidly in the US and abroad, as people rediscover the value of quality goods made without compromises.
We call New York City and Greenland, New Hampshire home, but you'll find us everywhere, including in more than 115 retail stores within the United States, within our wholesale exclusive partners, and in over 100 locations globally. We also invite you to visit us at any time at www.colehaan.com.
The Cole Haan brand is all about modernizing Trafton and Eddie's legacy. The Cole Haan Company is about enlisting like-minded people who want to make good things happen.
MISSION/ROLE
The Senior Videographer & Photographer, Digital Design will report to the Director, Digital Design and work closely with the Marketing, E-commerce, and Brand Design teams to lead the creation of still and moving assets for use on Cole Haan's social media channels -- as well the brand's websites, email marketing, and other digital executions. The primary need for assets across brand storytelling / style depiction / feature demonstration is for social media -- but the role will also contribute to campaign storytelling, and establish a direction for product page videos that they can execute on a regular basis. The role is responsible for driving social channel engagement, instigating E-commerce traffic and conversion, building brand equity and relevance, and pushing innovative solutions through asset creation as a hands-on leader within the company's incredibly fast-growing digital channels.
CORE ACCOUNTABILITIES
• Collaborate to establish and implement a new strategic direction for all owned social media channels for the brand.
• Translate the overall brand direction, brand identity, and individual campaign directions into creative assets that express elegance and innovation in relevant ways.
• Shoot photography and video footage on simple equipment (including iPhone), in a variety of impromptu locations (ie. Street, offices, homes) and in our in-house studio.
• Establish and maintain standard visual direction for key asset types across social media channels and websites, while executing special projects and consistently evolving the brand look/feel.
• Collaborate closely with the Social Media Manager to keep delivery of assets for social channels on-strategy and on-schedule.
• Manage, direct, and mentor a production assistant to finalize all assets through editing, compression, formatting, retouching, etc.
• Partner with in-house producer and in-house retoucher to establish and maintain standards for asset management from raw-footage to final deliverables.
• Maintain and seek new relationships and partnerships with brand-releveant Instagram users to increase our reach and grow our audience.
• Seek out and take on special projects to increase the presence and value of creative assets in all brand channels, particularly to add video content to product pages, and variety of photography to emails.
• Establish, drive, and improve processes in workflow / asset creation / production / team collaboration.
QUALIFICATIONS
• BFA or BA degree required in Film, Photography, Interactive Design or related field
• 3+ years of previous experience as a videographer / film-maker within an innovative brand, or within a well-regarded design studio or creative agency, preferably with retail/lifestyle/fashion industry experience
• Strong portfolio that showcases effective, engaging, and beautiful short-form videos, photography, and animated gifs that demonstrate compositional finesse, original thinking, and ability to capture brand essence
• Experience in video editing and understanding of video standards
• Experience working with audio and inexpensive voiceover talent and soundtrack sources
• Strong understanding of social media use for brands and ecommerce business strategies
• Strong social following on Instagram personally and/or through employing brand
• Strong ability to connect with, engage, and collaborate with influential members of social networks following both warm and cold leads
• Mac / iPhone platform required.
• Expert knowledge of iPhone Apps and techniques related to capturing video and photography
• Extensive Knowledge in Adobe Photoshop, video editing software such as Final Cut Pro, Lightroom, asset management software, etc.
• Preferred experience with new tools for sharing, collaborating, and planning for social (InVision, Slack, Planoly, HootSuite, etc.)
• Deep understanding of web formats, compression techniques, social media upload requirements and tools
• Experience managing other creatives or production assistants
• Meticulous attention to detail and process, and ability to improve processes
• Excellent organizational skills and ability to manage multiple priorities, schedules, and locations
• Excellent written and verbal communication; ability to communicate in creative, technical, and business environments
• Ability to work independently and collaboratively in a fast-paced, creative environment.