This job has expired, please see additional jobs below
Director, Global Marketing
Coach
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.
At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.
Primary Purpose:
The Global Marketing Director is responsible for driving seasonal marketing strategy and executional support. The position will help drive the development of global campaigns, evaluate business unit activation plans, as well as analyze and optimize the execution of marketing efforts. Individual will act as a key partner for global cross functional and business units on communication and execution of key initiatives.
The successful individual will leverage their proficiency to.
• Develop impactful seasonal global marketing strategies to revitalize the brand and cut through
• Align local activation plans in each business unit with global seasonal strategies:
◦ o Ensure local plans align with global seasonal strategy while maintaining local relevance
◦ Vet individual BU proposals and align with key stakeholders to ensure proper flow and clarity of communication
◦ Create seasonal planning calendars to drive global marketing initiatives across all touch points
◦ Analyze marketing initiative performance against set objectives and KPIs to create global recaps and hindsights
• Actively participate in seasonal briefs to creative, to drive strategy and ensure a singular brand message across touch pints
◦ o Build strong partnerships and relationships with internal cross functional (2D & 3D Creative Services, Digital Creative, Communications/PR, CRM, Media) and global business unit partners to create and execute cohesive marketing and communication tools needed to drive business
• Responsible for helping to manage 360 marketing project timelines across all mediums partnering closely with internal Coach teams (2D & 3D Creative Services, Digital Creative, Communications/PR) and global business unit partners.
◦ o Work closely with junior marketer/project manager to drive 360 project management of all global business unit asset requirements for an assigned set of global initiatives
◦ Facilitate discussions to drive decision making and move projects toward completion
The accomplished individual will possess...
• Bachelor’s degree with a minimum of 7-9 years of relevant professional marketing experience
• Experience in brand marketing at a global brand is a must
• Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
• Excellent attention to detail, superior communication, customer service and follow-up skills
• Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends
• Ability to build effective partnerships
• Strong organizational skills, timely delivery of projects
• Ability to make prudent decisions under pressure and work against tight deadlines
• Ability to interact successfully with diverse individuals at all levels
• Strong computer skills (Google docs, Microsoft Office Suite) required
• Fashion or Luxury experience as a Marketer a plus
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.