This job has expired, please see additional jobs below
Senior Marketing Activation Manager
L'Oréal
London Croydon, , United Kingdom
Job Details - this job has expired, please see similar jobs below
Part of the L’Oréal Group, The Body Shop International is a natural and ethical beauty brand, with 3050 stores in 66 markets around the world, operating through a multi-channel retail strategy, including stand-alone stores, global travel retail locations and e-commerce sites.
Your Mission
Lead the development of the Global Activation Strategy for all markets and categories and supporting the marketing plans in-line with brand and consumers objectives.
Your Responsibilities
Develop the global strategy for the Brand event calendar in close partnership with product development (NPD) and Commercial teams to deliver business & category growth objectives
Liaise with Zone & Market contacts to understand and support local event requirements and drive buy in to International Calendar recommendation. We operate in over 70 markets
Work closely with product development, VM, digital, CRM and creative teams to ensure all event assets are developed in line with agreed International Event plan and approved table layouts
Create 360 marketing activation plans in conjunction with key stakeholders that animate each event with a single minded message
Ensure that marketing activation teams are implementing a coherent single minded strategy and approach across all touchpoints with Digital at the heart of each plan
Sell-in Event Activation Plans to Market & Zones driving alignment across the business, influencing stakeholders in different geography and level of seniority
Select, manage and develop the Marketing Activation Manager and team Intern
Skills, Qualifications and Experience
Proven experience in marketing 360 plan in a retail environment
Passion for beauty and consumer goods, experience in beauty is a strong preference
Strong creative conceptual skills and ability to bring creative ideas to life in retail
Strong understanding of customer insights
Proven experience in managing projects and senior stakeholders
What we offer
A thrilling career in the L’Oréal Group across different brands, channels and markets
A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports
A tailor-made integration plan to set you for success and an on-going focus on your development
Competitive salary and benefits package