This job has expired, please see additional jobs below
Sr. Marketing Analyst
Nordstrom
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
We are a specialty retailer offering the very best of what’s next in fashion for men, women and children since 1901.
JOIN US WHERE IT ALL BEGAN.
Whether you design clothes or business strategies, crunch numbers, lead projects or write code, we have a place for you at our Seattle headquarters. And we think Seattle is a pretty great place to live. More than just rainy days and coffee, Seattle has it all — mountains and beaches, arts and parks, music and film. It's made up of quirky neighborhoods, award-winning restaurants, and thriving industry. Come see for yourself!
A day in the life...
The ideal Senior Marketing Analyst is responsible for providing actionable insights to various business stakeholders by synthesizing business knowledge and leveraging analytical methods such as data mining, segmentation, customer profiling, test and learn experiments and multivariate data analysis with the goal of measuring and understanding marketing effectiveness and assessing customer behavior overtime.
• Provide actionable insights to Nordstrom Marketing through data analytics and synthesize results into succinct presentations that aid in senior management decision making.
• Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) for all Nordstrom channels.
• Design and oversee test and learn experiments for marketing initiatives.
• Summarize test results into actionable insights with estimated benefits.
• Dive deep into complex business problems and provide through hypothesis testing and deliver insights to power acquisition and demand
• Create targeting and segmentation schemes to optimize marketing spend.
• Partner with key stakeholders to identify opportunities to solve large scale data problems
• Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, and data mining.
• Oversee and manage global online marketing reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally.
• Actively collaborate to apply learning to other channels/campaigns/products/business units.
• Utilize R, Python, or other relevant statistical tools for data mining and predictive analytics.
• Perform other duties as assigned.
You own this if you…
• Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required.
• Advanced quantitative degree preferred.
• 3+ years experience using SQL/R/Python (or equivalent) programming languages required.
• 2+ years experience analyzing data, drawing conclusions and making recommendations; consulting experience is a plus.
• 2+ years experience reporting and analyzing all marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
• Ability to identify and resolve problem by leveraging multivariate data analysis
• Ability to be flexible and deal with frequent interruptions and changing priorities.
• Ability to communicate in both written and verbal form.
• Ability to meet established timelines.
• Ability to work well with others.
• Ability to take ownership and take initiative on projects.
We’ve got you covered...
We offer a comprehensive benefits package that includes medical, vision and dental coverage, a fabulous merchandise discount, an employer-matched 401(k) plan, employee stock purchase plan and much more depending on your role.
We are an equal opportunity employer committed to providing a diverse environment.
This job description is intended to describe the general nature of the work employees can expect within this particular job classification. It is certainly not a comprehensive inventory of all duties, responsibilities and qualifications required for this job.